Brand Differentiation – It’s an Inside Job.
February 8, 2010
Business innovation never ceases to amaze me! Every day I see ads that blow me away when it comes to new ideas and state-of-the-art features and benefits of existing products. The problem, however, with differentiating your brand through product features and benefits is that those are easily copied by competitors. Once it catches on, “poof!” — no longer a differentiator.
By Suzanne Tulien
To download white paper CLICK on link below:
http://www.brandchannel.com/images/papers/496_Think_Differentiation.pdf>
