Brand Loyalty Is a Complete Fallacy [VIDEO]
February 4, 2025
Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the On Scope podcast to discuss why it is completely unrealistic for marketers to expect consumers to be loyal to one brand. He also offered a solution for what to focus on instead.
To read and view video, CLICK HERE.
Courtesy of The Association of National Advertisers
