The Brand Story web marketing process.
May 15, 2009
If websites have one overarching goal it is to create confidence in whatever the website is promoting and who’s promoting it. It doesn’t matter if it’s a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication.
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http://www.brandchannel.com/papers_review.asp?sp_id=1439>
