Brand Values yield clues to Social Media Influence.
December 28, 2010
Consumers planning to make large-ticket purchases are active on a variety of digital channels as they make their way through the purchase funnel. The media usage habits and preferences of intended audiences must inform marketers’ decisions about where to target them, and whether social media efforts make sense for their brand.
To read more CLICK on links below:
HispanicCMO.com:
http://www.HispanicCMO.com
HispanicPRpro.com:
http://www.HispanicPRpro.com
HispanicAccountPlanning.com:
http://www.HispanicAccountPlanning.com
