Branding Is Key In A Global Business World.

The goal of every organization is to grow, but with growth comes the challenge of controlling your brand image. Companies that have worked at building a positive, lasting image may see their work lost when they expand in the U.S. and abroad. The communications experts at Drizen-Dohs Corporate Communications say that with a strong global branding strategy in place, however, sending the right message to the marketplace is within reach.

— Implement publications for your various audiences: An employee publication is invaluable to help companies stay in touch with team members. Use it to share best practices and your company’s mission and goals. A versionized consumer publication is another smart tool. It includes key content as determined by your corporate office, while allowing different
locations to personalize it.

— Create fill-in-the blank press releases: These allow your teams to execute their own public relations campaigns for local media in a consistent manner. Not everyone is comfortable conducting interviews with the media, so appoint a trained spokesperson in each location.

— Create a series of branded advertisements: There’s nothing better than having ready-to-go advertisements your team can tailor with their office location and phone number. Get extra mileage from these ads by displaying them as posters.

— Distribute a “style guide”: This way, your team will have guidelines when they’re writing something like a marketing letter or email. Include how to properly refer to your products and how to use your company’s logo and colors.

“Whatever your company decides, remember that your materials will be most effective when they are consistent, sharp and unique,” says DDCC’s President and CEO Ruth Drizen-Dohs. “Also, creating materials is an investment. You’ll want to make sure that anything you do has a shelf-life of several years and can be easily updated and reprinted.”

For more information at http://www.drizen-dohs.com