Brands defined by ‘What We Say About Ourselves’ and ‘What Others Say About Us’.
February 3, 2011
Back in late 2006 I wrote a column for Search Insider describing how the link graph is symbolic of both what we say about ourselves as companies, and also externally what others think about our companies. it doesn’t take too much of a leap to understand that the same is true in networks in terms of the conversations around a brand, and for the Web as a whole.
Now more than ever, the identity of a brand is largely reflected in these areas of both search and social media.
To read more CLICK on link below:
HispaicCMO.com
http://www.HispanicCMO.com
HispanicPRpro.com:
http://www.HispanicPRpro.com
HispanicAccountPlanner.com:
http://www.HispanicAccountPlanner.com
