BrandZ Most Valuable Global Brands 2024 [REPORT]
July 2, 2024
The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20% in 2024, in a strong turnaround following last year’s stock market-induced swoon.
Highlights from the new brand valuation ranking and report, which is based on the opinions of more than 4.3 million respondents about 21,000 brands across 532 categories, include:
- Apple is the world’s most valuable brand for the third year, and the first brand to surpass a brand value of $1 trillion
- Google (No.2; $753.5bn), Microsoft (No.3; $712.9bn), Amazon (No.4; $576.6bn) and McDonald’s (No.5; $221.9) complete the Top 5
– - NVIDIA (No.6; $201.8bn) leaps 18 places and has the highest brand value increase of 178%
- Five newcomers enter the Top 100, including lululemon (No.92; $20.6bn) and Corona (No.100; $19.0bn)
- The Business Technology and Services Platforms category has grown the fastest, increasing in total value by 45%, partly due to excitement around advanced AI
- From across the 13 category rankings, Google Cloud, Booking.com and Chipotle are amongst the fastest risers Kantar BrandZ global 2024
To download report, CLICK HERE.
