The Bravo Group Adds & Promotes.

The Bravo Group announced the appointment of Delia deLisser as a new Group Account Director, and the promotions of Tracy Decker to VP, Media Director and Yvonne Montanino to Associate Director, Strategic Planning & Research.

“Delia’s the real thing, and she’s got that rare DNA we seek,” said Gary Bassell, Chairman and CEO of The Bravo Group. “She’s a real champion of the Hispanic market opportunity, having proven her ability to steward iconic brands to positions of vigorous growth, and brings exceptional intellectual capital and business acumen to the table for our clients. And that’s critical in our market today, because sometimes brands getting into the game here leapfrog the business issues and head straight to advertising. In the aftermath, they pay the consequences.”

deLisser will be responsible for the Kraft Foods account, overseeing teams in both New York and Chicago, effective June 27, 2005. She joins Bravo from Reynardus & Moya, where as VP, Client Services she managed the agency’s new business team and its account services for clients such as Schering-Plough/Claritin, Pathmark Supermarkets, Time Warner Cable and Pollo Campero.

deLisser comes to Bravo bringing more than 20 years experience on both the client and agency side. On the client side, she held the position of Senior Director of Advertising at Avon Products. In this role, she increased the company’s Hispanic marketing and advertising investment to better reflect the impact of Hispanic consumers on key beauty product sales. Prior to Avon, deLisser worked at Grey Advertising, where she had the opportunity to collaborate on some of the initial Hispanic advertising efforts for P&G’s Downy fabric softener and Cover Girl cosmetics businesses. deLisser began her career in account services at McCann-Erickson New York, working on the Nabisco breakfast cereals business.

Tracy Decker has been promoted to VP, Media Director from VP, Associate Media Director, effective July 1, 2005.

Decker joined Bravo in 2000 to manage the AT&T account. Since then she has managed business like Cingular Wireless, Hertz, Lifetime Television and The New York Times. Decker’s career in advertising, which spans two decades, encompasses both the General and Hispanic markets. Prior to joining Bravo, she spent seven years at the General market agency Messner, Vetere, Berger, McNamee, Schmetterer/EURO RSCG, where she managed the Hispanic media buying & planning efforts of MCI. Other career highlights include overseeing the planning and buying for Colgate-Palmolive, S.C. Johnson and Polaroid at Hispanic market agency Siboney/FCB and taking an instrumental role in launching Toys “R” Us in the Hispanic market while at Bohbot Communications, a media buying service. Decker began her career in the General market at NW Ayer, working in the national buying group on the AT&T account.

“Tracy’s contributions to The Bravo Group have been invaluable, especially in her expertise in the telecommunications category. I’ve had the pleasure of working with Tracy for many years, and not only is she a highly strategic planner, but a savvy negotiator who always delivers outstanding results for our clients,” said Isabella Sánchez, Vice-President, Director of Media Services.

Yvonne Montanino also has been promoted, to Associate Director, Strategic Planning and Research from Sr. Planner, Strategic Planning and Research, effective June 1, 2005. Her responsibilities include identifying consumer, category and product insights and trends; providing strategic direction in development of creative strategy and positioning; and managing the design, implementation, analysis results, reporting and recommendations for all market research. Montanino works on an array of accounts including Miller Brewing Company, Cingular Wireless and Lifetime Television. She also works on new business. Montanino joined Bravo in 2002, as the lead Strategic Planner for the AT&T Wireless account. Since that time, she’s had account planning leadership responsibilities for USPS, Jim Beam, Mazda, Novartis and Blockbuster. Montanino joined Bravo with more than ten years of domestic and international experience on the client and consulting side. She has worked in various functional capacities for several Fortune 100 companies including Federal Express, General Motors and AT&T.