The Bravo Group debuts new Corporate Identity.

The Bravo Group has unveiled its new corporate identity, including a new logo and graphic identity, and also has previewed its forthcoming new website.

The announcements were made by Gary Bassell, Chairman & CEO of The Bravo Group at the company’s annual party titled “A Higher Experience,” held at the historic Angel Orensanz Foundation for the Arts on the Lower East Side of Manhattan on Thursday May 25th.

“The new identity for The Bravo Group represents a re-affirmation of what Bravo has always been, the first fully integrated marketing resource in the U.S. Hispanic market, and an evolution of that, as it reshapes itself as the most fully developed experiential marketing resource in Hispanic marketing today,” said Gary Bassell, Chairman & CEO of The Bravo Group.

There’s a new icon to the right of the word Bravo – it actually emanates from the final letter “o,” an icon that is a series of connected dots, one resembling a tiny molecule. According to Bassell, “The icon has two relevant meanings: first, it symbolizes the tight social fabric of Hispanic culture, the interconnectivity that defines us and differentiates us. In the Hispanic mindset, we perceive ourselves to be not just individuals, but part of a greater whole –our family and closest friends- especially when compared to many other cultural mindsets. On a second level, the icon represents the connectivity and complementary nature of integrated marketing, how when all the pieces are brought together successfully, they form something greater than just the sum of those parts.”