The Bravo Group Reorganizes The West Coast Offices.

The Bravo Group announced the reorganization of the West Coast Division called BravoWest, created by the merger of its San Francisco and Irvine, CA offices. BravoWest will continue to service its California accounts including Mazda, Chevron Products Company, Jaguar, Visa U.S.A., Land Rover, Foster Farms and Paramount Great America.

“The West Coast, in many senses, is the epicenter of the Hispanic market and the new American mainstream,” said Gary Bassell, Chairman and CEO of The Bravo Group. “Bravo has a longstanding presence and involvement with our communities there, and this is the first of many moves to build more assertively on that legacy.”

“There’s a great opportunity for us to expand the competencies we bring to the table for clients locally in our West Coast markets, and explore opportunities for partnerships among those clients,” said Linda De Jesús-Cutler, President and COO of The Bravo Group, noting that partnership ideation was already underway by the BravoWest staff.

The new management team for BravoWest will be led by Zulema Arroyo and Christine Hahn, both highly-respected Bravo executives. Ms. Arroyo, based in Irvine, has been appointed Group Managing Director and will be responsible for operations and growth of both the Irvine and San Francisco Bravo offices while continuing her day-to-day oversight of operations in Irvine. Christine Hahn has been appointed BravoWest Managing Director and will partner with Ms. Arroyo to aggressively build the consolidated resource as well as continue to directly manage the San Francisco operation on a day-to-day basis. The merger will not result in any downsizing or layoffs. In fact, both offices of the new enterprise are in a growth mode.

Zulema Arroyo, new Group Managing Director for BravoWest, said, “The formation of BravoWest will provide all of our clients with access to more resources and higher levels of support. Christine and I are excited about our association and confident about our ability together, along with the team, to develop BravoWest into the premier West Coast Hispanic agency. We’re taking steps to provide nothing less than world-class support to all of our current clients, and all those to come. It’s really a win-win, for all of our clients,” said Arroyo.

“The consolidation of our teams is complementary in nature,” noted Christine Hahn. “Today, the importance of bringing innovative strategic and creative ideas to our clients cannot be overstated. This merger facilitates greater cross-pollination of ideas across our offices, most immediately in the automotive and gasoline categories, and that will further elevate our strategic and creative acuity.”