Bravo Resigns McDonald’s Account.

Bravo has resigned a local portion of the McDonald’s account. For the past three years, since November 2001, Bravo has been the Hispanic agency of record for the McDonald’s NY Co-Op.

“We have decided to resign the business as it no longer fits our strategic growth plans,” said Gary Bassell, Chairman & CEO, The Bravo Group. “We have extraordinary experience in the QSR category in our expanded management and integrated marketing teams and intend to be a player on a national level,” he added.