Break Media targets Hispanic Males with TuVez.com.

Break Media announced the launch of Tu Vez, a Hispanic male-focused website with content ranging from entertainment and gaming to sports and culture. Tu Vez features video and editorial created with the interests, hobbies, and values of this demographic in mind. The addition of Tu Vez to Break’s network of sites addresses the growing Hispanic market online and desire for advertisers to engage with this demographic on the web. Toyota is the premier advertising partner for the launch of Tu Vez.

“The Hispanic population is one of the largest and fastest-growing demographics in the U.S.”

“The Hispanic population is one of the largest and fastest-growing demographics in the U.S.,” said Keith Richman, Break Media CEO. “Despite the size of the market, there are very few media companies that offer both the content Hispanics seek online coupled with customized advertising opportunities tailored to this audience. We’re excited to be expanding our content and ad reach to this increasingly influential online group.”

Tu Vez features English-language articles and videos covering topics like music, television, movies, sports, games and current events. The editorial team, led by Managing Editor, Fidel Martinez, has an expertise in speaking to the interests and values of the Latino community. The site stays true to Break’s proven expertise in comedy and entertainment while providing a customized user experience.