Bringing Latino Flavor into the People’s Choice Awards with Honey Bunches of Oats.
December 6, 2011
For most Hispanic marketers, branded entertainment campaigns and event integrations tend to be limited to the usual Latino events and award shows. However, Post Honey Bunches of Oats is taking a unique twist to kick off 2012 with the People’s Choice Awards. With a vision for total market planning, leveraging resources and realizing that Latinos are navigating the bicultural and bilingual entertainment-waters, the cereal brand has ventured to bring some Latino flavor and crunch into a “general market” show.
By Lili Gil, Media Contributor & Managing Partner, XL Alliance
To read more CLICK on link below;
HispanicCMO.com:
http://www.HispanicCMO.com
HispanicPRpro.com:
http://www.HispanicPRpro.com
HIspanicAccountPlanner.com:
http://www.HispanicAccountPlanner.com
