Broadcasters showing progress in transition to Internet Revenue Development.

According to new research from BIA Advisory Services broadcasters are showing signs of progress by developing Internet revenue for their stations. Based on industry-wide surveys conducted by BIA, through public company documents, and discussions with industry owners and insiders, BIA estimates radio and televisions stations collectively drove approximately $805 million in online dollars, equal to 7.3 percent of the $11 billion local online advertising money spent in 2008, as reported by BIA subsidiary The Kelsey Group.

This breaks down to $342 million for radio and $463 million for television in 2008. BIA projects the broadcasting industry’s online revenue will climb to as much as $1.9 billion by 2013 if the industry continues its transformation to multiplatform solutions.

“We see a compounded annual growth rate of 18.6 percent for online broadcasting advertising over the 2008 – 2013 period,” said Mark R. Fratrik, Ph.D., Vice President, BIA Advisory Services. “Given the challenges facing broadcasting, it’s even more important for broadcasters to continue to step-up their mobile and Internet offerings.”
The chart below shows radio and television Internet revenues from 2008-2013 as projected by BIA Advisory Services.

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