Bromley Communications selected to support Enterprise Holdings’ National and Alamo Brands in Latin America & Caribbean
February 6, 2014
San Antonio advertising agency Bromley Communications has been selected by St. Louis-based Enterprise Holdings to support its National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.
Bromley will create a branding campaign for both brands and develop specialized communications tools to assist franchisees with their in-country marketing efforts.
“We are very excited to bring our vast experience in Latin America to promote the National and Alamo brands,” said Ernest Bromley, Bromley Chairman. “Since day one, we have had a great relationship with Enterprise Holdings. We look forward to growing their rental car business throughout the region.”
“The Latin American and Caribbean markets hold great opportunities for us to offer customers the best-in-class service our National and Alamo brands are known for,” said Lee Broughton, Assistant Vice President for Enterprise Holdings. “Bromley’s understanding of our customers and our industry makes them an excellent partner to help us realize those opportunities.”