Bromley Communications turns 25.

Known for earning the gold at industry award ceremonies, Bromley Communications is turning silver in 2006 — marking 25 years the agency has been in the marketing communications industry. Since 1981, Bromley Communications, along with some of the agency’s early partners, helped pave the way for Hispanic marketing as we know it today.

Founded in 1981 in downtown San Antonio, by Lionel Sosa and Ernest Bromley, Sosa & Associates was dedicated to provide best-of-class Hispanic marketing, despite just a handful of employees. After a series of growth spurts, name changes and acquisitions, the company became one of the leading multicultural marketing firms in the country. In the year 2000, the agency was renamed Bromley Communications, with Bromley as Chief Executive Officer. In 2004, Bromley Communications merged with its sister company, Publicis Sanchez & Levitan, to solidify its stature as the nation’s largest Hispanic marketing firm.

Today, the full-service agency employs more than 160 people in San Antonio, Miami, New York and Los Angeles. Long known for being at the forefront of the Hispanic marketing industry, Bromley Communications attracts blue-chip clients seeking a strong creative, yet strategic, results-oriented marketing partner.

“The Hispanic market has evolved considerably in the last 25 years. Today, we challenge our employees continuously to venture into new and unexplored territories that ultimately result in a greater return on investment and client satisfaction,” stated Bromley. “We’re living in a different marketplace, where the minority is oftentimes the majority. Almost half of the top 100 cities in the U.S. no longer have Anglo majorities.”

Bromley Communications has always used ground-breaking techniques to attract diverse Hispanic audiences. It was one of the first agencies to run a Spanish-language advertisement on an English-language television network, incorporate non-traditional media and was among the first to create culturally relevant Spanglish ads that capture the unique ‘voice” of Hispanic markets.

Innovative campaigns such as these have marked the agency as an industry pioneer that outpaces numerous others in terms of awards and recognition. In 2005, Bromley Communications was selected the Ad Age Agency Report Card’s #1 Multicultural Agency, and took top honors as AAAA’s O’Toole Multicultural Agency Award Winner and the ANA Multicultural Excellence Award Winner – Hispanic Category.

“Despite numerous societal and market changes the agency’s philosophy remains: the Hispanic market is key to the country’s future growth. This belief fuels the passion to create great ideas and courage to forge ahead,” stated original founder and Hispanic marketing guru, Lionel Sosa. “Preservation of this philosophy, combined with a constant commitment to excellence and innovation, will lead the agency through the next 25 years.”

Bromley Communications…..Through the Years Celebrating 25 Years of Hispanic Marketing

1981
” Agency opens its doors as Sosa & Associates.
” Sosa & Associates develops Acculturation Influence Groups (AIG), a proprietary approach which groups Hispanic consumers by acculturation lifestyles rather than by country of origin.

1983/1984
” Sosa & Associates is named Kroger Grocery’s first ever Hispanic Agency of Record (AOR).

1985
” Ernest Bromley is named Chief Operating Officer (COO) of Sosa & Associates.

1987
” Sosa & Associates is named Dominos Pizza’s first ever Hispanic Agency of Record (AOR).
” Agency developed on of the first HIV awareness campaigns targeting the Hispanic market, part of the Americas Response to AIDS campaign created by the Center for Disease Control.

1988
” Sosa & Associates wins Clio for “Hispanics get AIDS” in US Television/Cinema category, becoming the first Hispanic agency to win a Clio.

1989
” Sosa & Associates partners with DMB&B, Inc., NY.
” Sosa & Associates named Burger King’s Hispanic Agency of Record (AOR). This win solidified the agency in the consumer marketing arena.
1990

” Sosa & Associates becomes Sosa, Bromley, Aguilar & Associates.
” Sosa, Bromley, Aguilar & Associates is named Western Union’s Hispanic Agency of Record (AOR).

1991
” Nielsen approaches Sosa, Bromley, Aguilar & Associates for assistance in its language classifications and uses the agency’s AIG as the foundation for its methodology.
” Sosa, Bromley, Aguilar & Associates is named NCNB’s first ever Hispanic Agency of Record (AOR).
” Lionel Sosa is named Chairman of DMB&B/Americas.

1993
” Ernest Bromley is named Chief Executive Officer of Sosa, Bromley, Aguilar & Associates.

1994
” Sosa, Bromley, Aguilar & Associates merges with Noble & Associates, Irvine California, and becomes Sosa, Bromley, Aguilar, Noble & Associates under the MacManus Group holding company.
o Acquired P&G with merger, Noble client since 1982.

1996
” Sosa, Bromley, Aguilar, Noble & Associates awarded Southwest Agency of the Year by Adweek.

1997
” Sosa, Bromley, Aguilar, Noble & Associates becomes Bromley Aguilar & Associates.
” Jessica Pantanini is named VP/Managing Director, Media of Bromley Aguilar & Associates.
” Bromley Aguilar & Associates is named Continental Airlines’ Hispanic Agency of Record (AOR).

1998
” Bromley Aguilar & Associates wins seven National Addy’s, the most awarded to any Hispanic ad agency in the U.S. and any agency San Antonio. The spots competed against all English and Non-English entries submitted by agencies throughout the American Advertising Federation regions.
” Bromley Aguilar & Associates boosts the redevelopment of downtown San Antonio by restoring and relocating to a
55,000 square-foot building on Houston Street.

1999
” The agency establishes Bromley/MS&L, a full-service PR division, through a partnership with Manning Selvage & Lee, one of the world’s top ten PR firms. Deborah Charnes Vallejo named VP/Managing Director of Bromley/MS&L.
” Bromley Aguilar & Associates receives Silver Award at Ad Age Latin American Effectiveness Awards.
” Bromley Aguilar & Associates receives a Bronze and Silver Medal at the New York Festivals.
” Bromley Aguilar & Associates is named Capitol One’s first ever Hispanic Agency of Record (AOR).
” AAAA O’Toole Multicultural Agency Award Winner.
” J Moncada is named VP/Director, Account Planning of Bromley Communications.

2000
” Bromley Aguilar & Associates becomes Bromley Communications under B|Com3 holding company.
” Bromley Communications wins the San Antonio Convention and Visitors Bureau account, the most coveted city account, which was previously held by the incumbent for 18 years. Bromley Communications became the first Hispanic agency to be named General Market Agency of Record for the city of San Antonio.
” Bromley Communications media department awarded Radio Plan of the Year by HispanicAd.com.
” Bromley/MS&L wins SABRE national PR award in Community Relations for its work on the Western Union “Helping Hands” campaign.
” Created the first Hispanic media optimizer, Millennium Media.
” Agency earns six Advertising Age Hispanic Creative Awards.
” Agency receives 12 American Advertising Awards (ADDY).

2001
” Jessica Pantanini, vice president and media director of Bromley Communications, named first ever Media Planning Executive of the Year by HispanicAd.com.
” Bromley Communications is named Payless ShoeSource’s Hispanic Agency of Record (AOR).
” Bromley Communications media department awarded Magazine Plan of the Year and Outdoor Plan of the Year by HispanicAd.com.
” Ernest Bromley is awarded a Silver Medal by the American Advertising Federation (AAF).
” Agency receives London International Advertising Award in Television/Cinema category for the University of the Incarnate Word TV spot “Psychology.”
” Bromley/MS&L is the only Hispanic Agency honored at the 2001 IPRA Golden World Awards Gala in London. The Agency takes home two awards for excellence in public relations for its client work with the Boy Scouts of America and Western Union.
” Agency receives a Global Award the New York Festivals for its Procter & Gamble “DayQuil/NyQuil” Consumer/Outdoor creative.
” Agency wins Best of Show and five other local ADDYs in San Antonio.
” Agency receives three regional ADDYs.
” Agency is awarded a National ADDY for its Procter & Gamble Crest “School Desk” print creative.
” Agency brings home eight Advertising Age Hispanic Creative Awards, three FIAP (Ibero-American Advertising Festival) Awards and two Cresta International Advertising Awards & one London International Advertising Award.

2002
” Bromley Communications is named Coors Brewing Company’s Hispanic Agency of Record (AOR).
” Bromley Communications develops first ever national Hispanic promotion for Burger King “We Sing en Español….and English too,” which wins several PR industry awards.
” Bromley Communications media department awarded Cable Plan of the Year by HispanicAd.com.
” Catarino Lopez is named Creative Director of Bromley Communications.
” Cannes Lions Advertising Festival, Film Finalist for P&G Crest “Tinta” TV spot.
” Agency named One Show Finalist for its Films San Antonio logo creation. The One Show is presented every year by The One Club, a non-profit organization that recognizes creative excellence in advertising.
” Agency receives 20 local, three regional and two national ADDY Awards

2003
” Bromley Communications becomes part of the Publicis Groupe S.A. holding company.
” Bromley Communications launches “Latino ViBE: A Portrait of Ethnic Self-Identification among U.S. Hispanics”, a first-of-its-kind study that focused on acculturation, assimilation and the impact of ethnic identity on today’s Hispanic market.
” Bromley Communications launches Bromley Interlink, the media research, planning and buying division of the agency.
” Bromley Interlink awarded Radio Plan of the Year by HispanicAd.com.
” Ernest Bromley is recognized with a Silver Medal from the San Antonio Advertising Federation.
” Agency receives 5 ADDY Awards.

2004
” Bromley Communications and Publicis Sanchez & Levitan merged under the Bromley Communications name to become the largest Hispanic Advertising agency in the nation in terms of size and billings. Also, becoming the first Hispanic agency with full service offices in the top Hispanic regions of the country: CA, TX, NY & FL.
o Acquired Nestle (PS&L client since 1990) and Bell South with merger.
” Ernest Bromley is named Executive of the Year at the National AHAA (Association of Hispanic Advertising Agency’s) conference.
” Bromley creates first ever cross-over campaign for Coors Light. This campaign was the first Spanish language campaign designed to air on national English language media specifically targeting bilingual Latinos. Campaign created a buzz nationwide and brought home a National Addy Award.
” Bromley Communications is named Circuit City’s first ever Hispanic Agency of Record.
” Ernest Bromley is named Advertising Executive of the Year by HispanicAd.com.
” Jessica Pantanini is named Chief Operating Officer (COO) of Bromley Communications.
” Catarino Lopez is named Chief Creative Officer (CCO) of Bromley Communications.
” Agency receives 18 local and 2 national ADDY Awards.
” Bromley/MS&L wins five Silver Spur awards by the Texas Public Relations Association (TPRA) in the multicultural, media relations, community relations and public affairs/government relations categories for its client work with the People’s Nine campaign, Terra.com and Burger King.
” Bromley Communications named finalist two different campaigns at the London International Advertising & Design Awards.
” Agency earns two Ad Age Hispanic Creative Advertising Awards.
” Agency is an Honoree for two campaigns at the Association of National Advertisers.

2005
” Bromley Communications is named Hispanic Agency of Record for AstraZeneca Pharmaceuticals’ Nexium and Pulmicort Respules brands.
” Named 2005 #1 Multicultural Agency by Ad Agency Report Card.
” AAAA O’Toole Multicultural Agency Award Winner.
” ANA Multicultural Excellence Award Winner – Hispanic Category.
” Bromley Communications produces two general market promotional spots for Payless.
” Bromley Interlink named as Coors Brewing Company’s Hispanic media agency of record (AOR).
” Bromley Communications produces first ever live-action creative TV spots for Continental Airlines. Campaign received numerous accolades.
” Agency receives 14 ADDY Awards
” Two Bromley spots listed on Best Hispanic Spots of 2004, Ad Age Marketing y Medios.
” Finalist for P&G Dawn Print Ad, Festival Iberoamericano de la Publicidad.
” Bromley/MS&L wins a Multicultural Campaign Silver Spur award by TPRA and two Public Relations Society of America (PRSA) Del Oro Awards for its work with LULAC.

FELICIDADES !!!!!!!!!!!!!!!!!!!!!