Bromley wins 2 Golds at ARF David Ogilvy Awards.

The Advertising Research Foundation (ARF) David Ogilvy Awards bestowed Bromley Communications with two gold awards. These accolades honor excellence in research contributions to advertising success—an area of expertise which Bromley Communications has demonstrated since its founding in 1981.

Winning in the “Total Market Health Care” category, the “¿Como estás?” campaign for Evercare was created off research that uncovered many insights including the reactive nature of the target consumer when it came to the topic of health care, and the existing need for personalized and meaningful information.

Likewise, earning the gold in the “Multicultural Consumer/Health” category, Honey Nut Cheerios qualitative research provided insight into heart-health concerns for Hispanics and uncovered the dissonant consumer perception that eating healthy and eating tasty are ingredients that don’t mix in the same bowl.

“We strive to achieve intimate knowledge of our consumers, believing them to be at the heart of every research methodology, message, and contact plan that we craft,” stated Paul Bryan, Director of Account Planning for Bromley Communications. “We’re lucky to have clients like General Mills and Evercare that share this belief and commitment. The result is invariably a stronger marketing product which is exactly what the Ogilvy awards are intended to celebrate.”

In keeping with its mission of unparalleled consumer understanding, Bromley Communications recently announced embarking on a year-long “Latinas Who Lunch” research platform to stay immersed in the mindset of the gatekeeper consumer.

Bromley New York has managed Evercare from United Healthcare’s Hispanic marketing efforts since 2005. The Honey Nut Cheerios business is managed by the San Antonio headquarters, along with more than a dozen other General Mills brands.