Bromley/MS&L wins multiple awards for Wonka Arte.

Bromley/MS&L racked up another two awards to its long list of Public Relations industry accolades. The PR team received two Silver Spur awards from the Texas Public Relations Association (TPRA) for its Wonka Arte campaign in both the Multicultural and Special Event categories. Bromley/MS&L has won more than a dozen Silver Spur Awards in the last five years.

With art supplies and candy in tow, Bromley designed the WONKA Arte program in Southern California to become a unique experience for youth and establish brand loyalty and preference among typically hard-to-reach Hispanic tweens. Popular in the general market, the WONKA® brand of candies was looking for a way to connect and build brand awareness with 8 – 14 year old Hispanics that represent one-third of the total U.S. Hispanic population. Through the culturally relevant and age-appropriate WONKA Arte program, the brand was able to directly reach more than 4,000 kids, generate 12 million media impressions and increase sales.

“Beyond the numbers, success was apparent by the community’s response,” stated Deborah Charnes Vallejo, VP and Managing Director of Bromley/MS&L. “Parents and kids alike unanimously said they’d like to participate in future Wonka Arte events. Others said they had the ‘time of their life,’ that it was great to see WONKA contributing to the community, and Wonka Arte helped to instill pride in culture and heritage.”

The Bromley team designed and developed the WONKA Arte program and executed two candy art contests aimed at Hispanic tweens: the Willy Wonka Sculpture Contest tied to the release of the Willy Wonka movie, and a Day of the Dead Altar Contest. Promotional support included postings on WONKA.com, event ads in local newspapers, online and TV community calendars, direct mail outreach and flyers within the community.