Buchanan Scotch Whisky Celebrates With Colombians In Full Color.

On July 20, Colombians will celebrate their Independence Day in style with a tricolor bracelet showcasing their beloved flag’s colors-yellow, blue and red-thanks to Diageo, the maker of Buchanan’s blended Scotch Whisky. Showing support for the more than 500,000 Colombians living in the United States, the company will distribute thousands of bracelets throughout festivities in Miami, New York and New Jersey. The bracelets were created as a “symbol of Colombian pride”.

Maribel Viteri, Associate Brand Manager for Buchanan’s Scotch Whisky, says: “Since 2003, when we began this campaign to distribute patriotic colored bracelets, we have witnessed thousands of Colombians proudly raising their hands up high and together declaring their patriotic sentiments.”

The makers of Buchanan’s have established key partnerships with two Colombian organizations:

Contactos USA and Conexión Colombia. These organizations will facilitate the distribution of thousands of “symbols of Colombian pride”. Additionally, a contribution has been made to these participating organizations to support programs that help the communities they serve.

“The Colombian community has been very loyal to Buchanan’s and this is our opportunity to thank them for their loyalty and celebrate their Independence Day responsibly with them,” says Manny González, Brand Director for Buchanan’s Scotch Whisky. “We are also privileged to work with our partners and contribute to their cause.”

Claudia García, Director of Conexión Colombia, believes that “being far from your homeland generates a greater need to be in touch with patriotic holidays and symbols. Buchanan’s understands the importance of celebrating historic Latino holidays since the brand has supported Latino communities in the United States for many years. For this reason, we are honored to be associated with Buchanan’s so that together we can celebrate Colombia’s independence.”

Nancy Pulecio, President of Contactos USA, describes the partnership as “a perfect union since Contactos USA has spent the last 21 years bringing Colombians together. Diageo supports Colombians in Colombia as much as the ones in the United States. Now we’re working together to disseminate Colombian pride…What else could you ask for!”