Bud Light and chef and TV host Aaron Sanchez are teaming up for a new national summer grilling campaign: “Amigos y Carne Asada.” Celebrating the time-honored Latino tradition, “Amigos y Carne Asada” will celebrate the perfect trifecta of beer, grilling and friends.
Having achieved national fame for hosting the Food Network’s Heat Seekers, Chefs vs. City and participating as a judge on Chopped, Sanchez is currently the host of the Spanish-language cooking series, Aaron Loves NY, on Utilisima, a FOX-owned network. Beginning this Sunday, July 22 at 10pm ET/PT, Sanchez will appear as a judge on the Food Networks’ Chopped: Grill Masters, in which 16 grilling professionals face off for a $50,000 grand prize over five episodes. Known as one of the country’s foremost experts in Latin cooking, Sanchez is uniquely suited for his role as Bud Light Carne Asada Master.
Through his partnership with Bud Light, Sanchez will host a series of lively parties, Carne Asada cook-offs and giveaways this year, and will appear in bilingual TV creative, beginning with a :30 commercial titled “Anecdote & Fuel.” Additionally, Sanchez will appear in bilingual print, radio, outdoor, digital and point-of-sale materials.
“When Bud Light came to me with this opportunity, I was excited to be able to share Carne Asada on a larger level across the country,” says Sanchez. “Carne Asada is a time to celebrate with friends and family – it’s all about the food, music, good times and, of course, Bud Light – so this is a perfect match.”
“With his charismatic personality and world-class culinary skills, Aaron was the ideal fit for helping launch our Carne Asada program,” said Mike Sundet, vice president, Bud Light. “Our goal is to help elevate Carne Asada among adult beer drinkers, while infusing Bud Light’s personality into the tradition.”