Bud Light renews partnership with Pitbull
July 1, 2012
Bud Light announced it has renewed its partnership with worldwide hit-maker Pitbull. As part of the partnership, Bud Light plans to highlight Pitbull on bilingual print, TV, radio, outdoor, digital and point-of-sale materials. Bud Light will also sponsor Pitbull’s new music video “Get It Started” with international superstar Shakira, which is the first single from his upcoming fall album, Global Warming. The music video will exclusively premiere across VEVO, the world’s leading all-premium music video and entertainment platform, on August 2. VEVO is available at VEVO.com, mobile & tablet apps and connected TVs as well as syndication partners’ web sites including AOL, Facebook, Yahoo! Music and YouTube.
