Buddig taps The San Jose Group for Hispanic Campaign

Carl Buddig & Company has expanded its agency partners with the appointment of The San Jose Group as its multicultural shop.

“Carl Buddig is committed to reaching the Hispanic market,” said Tom Buddig, Executive Vice President of Marketing at Carl Buddig & Company. “Through our work with The San Jose Group, we hope to expand our existing consumer base by offering compelling, culturally relevant consumer engagement through both digital, social and traditional media outlets.”

The San Jose Group kicked off its new partnership by developing digital, out of home, video and radio advertisements. In addition, The San Jose Group launched the social media driven “Buddig Taste Challenge” where well-known Latina food bloggers competed to see who could bring the most Latin flavor to Buddig deli meats. The San Jose Group conceptualized and executed the program from start to finish. The agency also provides strategic and creative development for the brand’s multicultural advertising efforts including media planning, as well as launching the company’s first-ever Spanish-language Facebook page.

“We’re delighted to be working with Carl Buddig & Company and grateful for the opportunity to provide innovative marketing solutions that transcend culture, boarder and language for this family-owned brand,” said The San Jose Group’s President and Chief Creative Officer, George L. San Jose.