Building the In-House Marketing Team of the Future

By Andrea Ruskin

Just five years ago, IHAs were a hot trend in the marketing industry. Today, they’ve become standard practice for corporate marketing and communications functions. According to the 2023 ANA report, 82% of organizations now operate with an IHA, driven largely by the need for creative control and greater agility — especially as the pandemic reshaped business priorities.

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Courtesy of The Association of National Advertisers

 

 

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