Building the In-House Marketing Team of the Future
January 25, 2025

By Andrea Ruskin
Just five years ago, IHAs were a hot trend in the marketing industry. Today, they’ve become standard practice for corporate marketing and communications functions. According to the 2023 ANA report, 82% of organizations now operate with an IHA, driven largely by the need for creative control and greater agility — especially as the pandemic reshaped business priorities.
To read more, CLICK HERE.
Courtesy of The Association of National Advertisers