Bull &$!)%# @ Telemundo.

Professional Bull Riding (PBR) “the toughest sport on dirt” will be seen across the country beginning this Fall in an unprecedented multi-network television package that includes NBC, CBS, OLN (Outdoor Life Network) and in Spanish on Telemundo. This is the first time in broadcast history that the action-packed sport of bull riding has received such extensive television coverage.

“The PBR’s current television ratings are as impressive as many of the major sports and we are confident that mainstream America will embrace us and tune-in on weekend daytime and early primetime,” says Randy Bernard, CEO of
PBR. “Our cowboys are world-class athletes who are in peak condition, and matching them up against the world’s toughest bulls makes for true edge-of-your-seat action.”