Bulova selects The San Jose Network Ltd as LaAM AOR

Bulova has selected The San Jose Network Ltd as its Latin American advertising agency of record. The San Jose Network Ltd adds the luxury clock and watch retailer to its growing client roster.

“The decision to entrust Bulova’s Central and South American debut with The San Jose Network Ltd was based on the network’s ability to effectively demonstrate its success in navigating integrated advertising programs across the diverse Latin markets,” said Angelica Almeida, Bulova Senior Marketing Manager. “SJN’s centralized management approach will accomplish media buying efficiencies across the region and provide greater support to our growing family of distributors. Through this strategic partnership, Bulova will bring the extraordinary design, style and technology it’s known for to a diverse and growing Latin American audience.”

“We’re delighted to be working with Bulova, one of the most prestigious and recognized brands in the world,” said George L. San Jose, president and chairman of the San Jose Network Ltd. “Bulova is particularly dear to me as it is one of the first brands I worked with in the early stages of my career.”

The newly developed television ads featuring the English Premier League football club Manchester United will introduce the luxury retailer to Latin American consumers. The unprecedented Spanish- and Portuguese-language campaign will be the first to air simultaneously in all 21 Latin American countries. The 30 second commercials, slated to debut in late November, aim to increase Bulova’s market share during the critical holiday retail season.