Bumble Bee Foods announced a new partnership with Hispanic celebrity chef Doreen Colondres.
Colondres, who is best known for her lively cooking segments on FOX’s Utilisima Network and as the creator of the brand and website The Kitchen Doesn’t Bite, will help Bumble Bee connect with the growing U.S. Hispanic market. Colondres will help extend Bumble Bee’s successful “BeeWell for Life” brand philosophy and encourage Hispanic consumers to exercise and live healthy and delicious lives.
“I am thrilled to partner with Bumble Bee to help educate the growing Hispanic community about the benefits of eating seafood as part of a healthy lifestyle combining a well-balanced diet with exercise” said Chef Colondres. “With only two countries in Latin America without a coast line, seafood is a staple of Latin cuisine and Bumble Bee offers a full line of canned and pouched tuna, salmon, sardine, and specialty protein products that make seafood accessible and enjoyable year round.”
Colondres will develop delicious recipes infused with Latin flavors, fresh ingredients and featuring Bumble Bee’s latest products, in addition to being the brands only bilingual and bicultural ambassador. Among Bumble Bee’s newest product offerings that Colondres will be supporting are three new varieties of Prime Fillet Gourmet Flavors, which combine the highest-quality albacore with chopped chipotles, sundried tomatoes or jalapeños and carefully paired seasonings.