Bumpercar developes ‘Hispanic market anti-violence advertising effort’.

Bumpercar, Inc., a Hispanic advertising agency located in Santa Ana, California together with ONAC Productions from San Diego have developed a Hispanic market anti-violence advertising effort.

The effort created by Enrique Turegano and Jorge Cano, communicates in a very graphic, simple and memorable way that there is no need for violence and that our world would be a better place without it.

The campaign will start with print components (print ads, posters, flyers) and was created in conjunction with the organization Women Against Gun Violence (WAGV) located in Culver City, California, and whose mission is to be “Dedicated to preventing gun violence through education, advocacy and community mobilization”.

WAGV will be using flyers and posters at their events and speaking opportunities, while Bumpercar, Inc. will be sending the print ads to Hispanic publications asking for their pro bono support.

Enrique Turegano, COO of the agency explains that “One of the pillars of Bumpercar, Inc. is community involvement and to help improve our community any way we can. This communication has been made very simple on purpose; it will have a long lasting positive impact on Latinos.”

The effort starts off with two ads which play on Spanish words with two meanings: one violent and one passive. One ad was created to target Latino youth while a more aggressive ad was created to target adults.