Burger King Corp. scores with Young Athletes.

Burger King Corp. announced its support of Hispanic heritage and Hispanic culture with the sponsorship of several community initiatives. These initiatives, for soccer fans of all ages, have taken place across the nation as a prelude to National Youth Soccer Month. The sports events have allowed aspiring athletes to compete in MLS ¡Futbolito! Tournaments, participate in special community events, as well as provided VIP treatment to several hundred youth and their parents at select SuperLiga games.

“Burger King Corporation recognizes the importance of physical activity and team sports — like soccer — as part of a child’s ‘healthy upbringing’,” said Alexandra Galindez, director for multi-cultural marketing. “Our desire is to help young athletes further develop their soccer skills and passion for the game by providing them with unique opportunities to compete in tournaments and meet some of their sports heroes.”

“As the demographic landscape continues to grow and change, so do the needs of communities and the kids that live within them,” stated Rick Castillo, Hispanic Youth Foundation board member. Physical and economic restraints often limit the reach and development of youth and it is great to see that companies like Burger King Corporation are taking an initiative to reach out to organizations like the HYF. With the help of BKC and its resources, more opportunities are made available to local children.”