Burger King presents Futbol Kingdom.
June 30, 2008
Burger King Corp. announced the roll-out of Futbol Kingdom street level futbol events to be held in eight markets across the United States throughout August and September 2008. The interactive Futbol Kingdom experience is designed to reach key Spanish markets as well as 2nd and 3rd generation Hispanics on a national level.
The free events will provide families and soccer enthusiasts with a unique and exciting experience featuring SoccerShowdown, an internationally known team of champion freestyle and street ball players direct from Europe in their U.S. debut.
“Futbol Kingdom demonstrates BKC’s ongoing commitment to establish innovative partnerships and offer exceptional experiences to our Hispanic consumers. These unique, never-before-seen events also promote active lifestyle choices and provide families with a venue to spend time together in a fun, energetic setting,” said Alexandra Galindez, director, multi-cultural marketing for BKC. “Best of all, these exclusive soccer events are free to everyone, so we encourage participants to spend a fun-filled day outside with us.”
Futbol Kingdom 2008 tour schedule includes the following stops:
— August 3 – South Street Seaport (New York, N.Y.)
— August 10 – Plaza Garibaldi (Chicago, Ill.)
— August 17 – Golden Gate Park (San Francisco, Calif.)
— August 24 – Placita Olvera (Los Angeles, Calif.)
— September 7 – Cherry Island Soccer Complex (Sacramento, Calif.)
— September 14 – Dick’s Sporting Goods Park (Denver, Colo.)
— September 21 – Moody Park (Houston, TX)
— September 28 – Tropical Park (Miami, Fla.)