Burrell names new Chief Creative Officer.

Chicago-based Burrell has named Lewis Williams, Chief Creative Officer.

Williams, who worked at Burrell during the 1980s as associate creative director, returns to the agency after spending 15 years at Leo Burnett in Chicago, most recently as senior vice president/creative director.

Respected for his energy and drive, Williams has worked on brands such as Disney World, McDonald’s, Budweiser, Miller Lite, P&G and The U.S. Army.

At Burnett, Williams created a number of notable campaigns, many of them outside the traditional advertising arena. Among them are the “Allstate: Harnessing the Energy around March Madness” 3-on-3 alumni classic basketball tournaments in New York, Chicago, Charlotte and San Francisco. His Ad Council Freedom Center work, which encourages Americans to speak out against injustice, is among the work of which he is most proud.

“My creative philosophy is ‘Keep it real,'” Williams said. “I’ve always felt that Burrell has positioned itself to produce creative that rings true, while still being relevant. I’m really excited about being a part of the team that takes Burrell to the next level — where clients are speaking to consumers in untapped personal, authentic and engaging ways.”