Burson-Marsteller partners with Miami Dade College’s School of Entertainment & Design Technology

Burson-Marsteller has selected Miami Dade College’s (MDC) School of Entertainment & Design Technology (SEDT) as its partner to complement the capabilities of its Florida-based team by tapping SEDT’s extensive film production, radio and TV broadcasting, audio, graphic and Web design, photography and animation resources. In addition, SEDT faculty and students will collaborate with Burson-Marsteller staff on specific client engagements.
 
This partnership with Miami Dade College, one of the nation’s largest and most diverse community colleges, was announced during the South Florida introduction of StudioB, Burson-Marsteller’s fully integrated, real-time, data-driven center of creativity, content production and distribution. StudioB uses an integrated approach to provide clients with the most innovative creative and strategic communications services. It combines the firm’s proprietary data analytics and leading Web data tools, opinion polling and research capabilities with full-service creative and production capabilities to coordinate and scale the most creative, data-driven content with distribution across all traditional, digital and social media channels.
 
“We will tap MDC’s School of Entertainment & Design Technology talented team and state-of-the-art facilities to work on select opportunities that can help enhance the work we do for clients through StudioB,” said Jorge Ortega, Executive Vice President and Managing Director of Burson-Marsteller Miami. “We are excited to mentor their students and collaborate with their faculty, and we have no doubt that they will make important contributions to our existing capabilities.”
 
The Miami Dade College multimillion dollar School of Entertainment & Design Technology is home to an advanced program that is developing best in class talent in television, film, digital design, photography, animation, script writing and production. Miami Dade College also boasts the new Miami Animation & Gaming International Complex (M.A.G.I.C.) to be inaugurated August 21.
 
“This is a wonderful opportunity for MDC students to gain real-world, hands-on experience with one of the world’s top strategic communications firms,” said Dr. Malou C. Harrison, President of MDC’s North Campus.  

SEDT also will support StudioB Live, Burson-Marsteller Miami’s new video production and editing center in the firm’s Brickell location. Burson-Marsteller and Miami Dade faculty and students will begin working together on September 1.
 
“StudioB is at the forefront of data-driven and inspiring storytelling – it’s a content creation center like we’ve never seen before,” said Gabriel Andriollo, Burson-Marsteller Miami StudioB lead. “Our proprietary processes deliver insight-driven content that creates authentic multimedia stories to deliver business results across communications channels.”