Bursting the Creative Bubble

By Felipe Simi

Advertising reveres highly creative people, lost in creative thought, coming up with amazing creative solutions, in the pursuit of memorable creative campaigns.

And it’s all a bubble that needs to be burst.

Please don’t misunderstand me. I, myself, am a creative leader and I’m aware that creative people being creative is essential in branding. And I certainly know creative talent hashing out ideas can still generate outstanding work.

To read more, CLICK HERE.

Courtesy of Association of National Advertisers