Business Case for Relationship Management Program [REPORT]
October 10, 2020
“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.”
The report revealed that both marketers and agencies are aligned on the benefits of a relationship management program and employ a variety of components, including gathering feedback on a relatively consistent basis, with clients indicating more use of 360-degree evaluations, mid-year reviews, and annual reviews.
To download report CLICK HERE.
