Business
Become Fluent in Silence
By Jim "Wegs" Wegerbauer What speaks most loudly to people? Silence. The art of listening to them. Really listening to them. And not just waiting to talk. After all, we already know what we know. How else will we learn anything new?
Cultural Issues and the 2024 Election [REPORT]
The 2024 presidential campaign is taking place amid intense debates over such topics as immigration, growing racial and ethnic diversity in the United States, the changing American family, crime and reproductive issues.
Resource List of Certified Diverse Suppliers for Marketing/Advertising
Curated Certified Diverse Suppliers list, initially published in July 2020, is being updated regularly. The June 2024 edition has 9 additional suppliers for a total of 525 companies. The list is also available in a spreadsheet which allows users to sort as needed.
Is College Worth It?
At a time when many Americans are questioning the value of a four-year college degree, economic outcomes for young adults without a degree are improving.
Carlos Vives named 2024 Latin Recording Academy ‘Person of the Year’
The Latin Recording Academy® announced that Latin GRAMMY and GRAMMY winner, Carlos Vives, will be the 2024 Latin Recording Academy Person of the Year.
Creating a Learning Environment within Your Team
It's important to build a team that's empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis. Not only does this empower people to master new skills, but it also creates a norm in which everyone is striving to learn at all times. After all, data isn't about just recording and measuring what's been achieved, it's about identifying new things to learn and understand.
Creators Move Down Funnel to Performance Marketing
When creator marketing started growing over the last decade along with the shift from influencer celebrities to micro-influencers, the focus of most creator campaigns was branding.
2023 State of Latino Entrepreneurship [REPORT]
This report sheds light on the intricacies of Latino/a-owned businesses by examining three prominent subgroups: women, immigrants and tech-centric firms. In doing so, our research acknowledges and addresses the multifaceted experiences of Latino/a entrepreneurs. This perspective helps unveil systemic challenges and provides a more accurate and comprehensive understanding of the Latino/a entrepreneurial ecosystem.
Intersectionality in Marketing
From "diversity" to "inclusivity," no other term has been arguably misappropriated, misused, and co-opted in the business world than the concept of intersectionality, coined by renowned Black feminist legal scholar Dr. Kimberlé Crenshaw in 1989. Whenever I have worked alongside clients and marketing colleagues as a consultant, it was common to hear the term "intersectional" used to describe an array of things: Brands, marketers, research participants, or approaches to strategy.
THE END OF AN ERA : Eduardo Caballero passes – se te extraña
Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry passed in 2023. For those that work with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate.
With NewFronts Upon Us, All Marketers Should Want What Marc Pritchard Wants
Many of you might remember the bad old days of 20 to 25 years ago, when interactive media made up around 2 to 3 percent of all advertising dollars spent across the media spectrum. Can you imagine such a huge spending event as NewFronts at that time? We didn't even call our media segment "interactive" then, maybe because most buyers didn't yet understand that the "pull" was more valuable than the "push." Search changed all of that soon enough, upending direct marketing. And then it wasn't long before everyone started talking about big data becoming the new gold rush.
Entravision unveils “Poder Latino” Concert Series
Entravision Communications Corporation announced the launch of its highly-anticipated “Poder Latino” concert series. This groundbreaking initiative represents a fusion of music, entertainment and community engagement aimed at mobilizing and informing the Latino community.
Year-End 2023 U.S. Latin Music Revenue [REPORT]
Latin music in the U.S. has increased in popularity and value over the last eight years, outpacing overall recorded music each year across this period of strong growth. In 2023, the genre hit its highest mark yet at $1.4 billion, representing 16% growth over 2022. Adjusted for inflation, Latin music market revenues in 2023 are now 14% above the previous peak in 2005.
Largest Year-to-Year Increase in Over 20 Years for Public School Spending Per Pupil
Nationally, public school spending per student rose 8.9% from $14,358 in FY 2021 to $15,633 in FY 2022, according to new data from the 2022 Annual Survey of School System Finances released today by the U.S. Census Bureau. This represents the largest percentage increase in public school spending per pupil in the 50 states and the District of Columbia in over 20 years. Statistics are not adjusted for inflation or cost-of-living differences between geographic areas.
The Latin Recording Academy announces the 25th Annual Latin GRAMMY Awards Return to Miami
The Latin Recording Academy announced that the 25th Annual Latin GRAMMY Awards® will be held in Miami at Kaseya Center on Thursday, Nov. 14, 2024, in partnership with Miami-Dade County and the Greater Miami Convention & Visitors Bureau (GMCVB).
HMC TO ADVERTISING & MARKETING EXECUTIVES: STOP LATINO COATING
In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop Latino Coating.” The resounding message? Give Hispanic marketing the weight it deserves, connect authentically or kiss your careers goodbye—#STOPLATINOCOATING.
What’s It Like To Be a Teacher in America Today? [REPORT]
Public K-12 schools in the United States face a host of challenges these days – from teacher shortages to the lingering effects of COVID-19 learning loss to political battles over curriculum.
The 2024 LATIN AMERICA MUSIC AWARDS on Univision, UNIMÁS and Galavision
Under the theme “We Speak Música”, the annual awards show will broadcast live for the second consecutive year on Univision, UNIMÁS y Galavisión and will also be available on ViX for the first time.
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
2024 is predicted to be a record-setting year for political ad spending in the U.S., according to eMarketer forecasts. And advertisers—especially those leading political campaigns—will need to understand how voters are consuming media and how things may have changed since the last elections. With political campaigns buying up valuable ad inventory in the U.S., all advertisers can benefit from understanding how audiences stay connected as ad prices rise, especially on news programming.
Saved by Lionel Messi: Documentary reveals how grandmother survived Hamas attack by mentioning Messi’s name.
Esther Cuño, a 90-year-old Argentinian, was forced into posing for a viral picture with Hamas gunmen amid the destruction of her community in Nir Oz. Eight of her extended family members were abducted to Gaza. Esther claims that mentioning she hailed from the same country as Lionel Messi spared her life. Her narrative is featured in a new Spanish-language documentary about the Hamas attacks of October 7, 2023.
