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Media inflation in 2021 has reflected that increase in confidence. Overall media inflation is at 4.0% globally, with offline media reaching 3.5% and online 4.4%.

Despite economic uncertainty caused by the COVID-19 pandemic and systemic barriers, Black and Latino entrepreneurs saw unprecedented business performance over the past 12 months, according to a survey produced by Ernst & Young LLP (EY US) titled The Entrepreneur's Paradox: How Black and Latino Entrepreneurs Are Balancing Growth and Uncertainty.

In our everyday lives, not much may happen in a minute. But when gauging the depth of internet activity occurring all at once, it can be extraordinary. Today, around five billion internet users exist across the globe.

ADN América, a brand-new, bilingual news organization for Hispanic-Americans, launched today, providing real-time breaking news, in-depth analysis, and political reporting to the Hispanic-American market nationwide.

In the next normal, consumer-goods companies can achieve profitable growth and outsize returns by renewing their focus on core execution capabilities.

One of the questions I often get about my experience as a multicultural marketing expert is what the most effective companies in this field have in common. When I answer that consistency is probably the main characteristic, some seem surprised because they think that the amount of investment is perhaps the defining factor for multicultural programs.  By Isaac Mizrahi - Co-President of ALMA

In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand managers can do to boost their recruiting and retention strategies.

Hispanics are the secret to the growth— and the future success of America. But for too long, this group has been viewed as a single segment. Latinos are a community of limitless diversity yet firmly connected by our culture, our language and our shared experiences.  By Stacie de Armas is Nielsen’s Senior Vice President of Diverse Insights and Initiatives

When it comes to business development, one of the most crippling obstacles to growth is a short-term mindset. Executives are constantly scrambling to win easy pursuits and manage crises, rather than devoting their energies to building a stable, cohesive business development model for achieving long-term, sustainable growth.

Despite the undeniable impact of COVID, I feel that we have many reasons to toast as we enter the final quarter of this year, both as a country, an industry, and as individuals.  By Roberto Orci

Ralph Guild, who created what is largely considered the standard operating structure for television and radio ad representation companies, has died.  By Adam Jacobson - Radio TV Business Report

US consumer expectations as measured by The Conference Board Consumer Confidence Index ticked up in October, but this followed three months of declines. Did the declines signal recession in 2022 or just a hiccup related to the Delta variant? We propose the latter.

Just in time for “Día de los Muertos” when we celebrate the lives of those who have left us and beyond all the terrible deaths caused by Covid19, 2021 has marked the passing of three great advertising leaders for whom I worked for.  By Luis Miguel Messianu, Founder-Creative Chairman-CEO Alma

Edelman announced the release of a comprehensive global study revealing a dramatic shift in the importance placed on Corporate Communications by CEOs, Boards of Directors and other C-suite executives at the world’s leading companies. The “Future of Corporate Communications” research finds that the role of Corporate Communications has forever changed – shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an enabler of enterprise value.

Consumers plan to spend $997.73 on gifts, holiday items and other non-gift purchases for themselves and their families this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Despite the continued supply chain disruption, this is on par with consumer spending last year.

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