Education
Language of the Heart: Code-Switching as Culture, Strategy, and Belonging
Language practices like code-switching, bilingualism, and Spanglish are completely intertwined with personal and collective identity among U.S. Hispanics; oftentimes, these linguistic practices are signals of belonging, adaptation, community building. By Alexa Ramos - B.A. in Literature, Media, and Culture Florida State University, Class of 2024 - M.S. in Applied American Politics and Policy Florida State University, Class of 2025
How Language Usage Influences Hispanic American Consumer Behavior
For most Hispanic Americans, language is a crucial marker of their identity. According to our research, “both the behavior and perceptions of consumers who speak more than one language might change depending on the language in which the interaction takes place”. By Hector Rodriguez & Sean Happel
Beyond Translation: How Language and the Sapir-Whorf Hypothesis Inform Hispanic Advertising
Language is a fundamental element in developing thought, identity, and behavior. Among U.S. Hispanic populations, language serves as a communication tool and a conduit of culture, memory, and emotional resonance. In this essay, I explore two language-related topics that are crucial to understanding Hispanic consumer behavior and marketing communication: (1) whether language influences how Latino consumers behave in the marketplace, and (2) the implications of the Sapir-Whorf hypothesis. By Madison Pellicer
Mainstream Media and the Spanish Language: Change, Representation, and Expression
The origin of the Spanish language in media dates back to 1598. The definition of “media” at the time was much narrower and included newspapers, manuscripts, and performing arts. It was at this time that conquistador Juan de Oñate’s men improvised a performance based on their adventures in New Mexico. This marked the first European-style live theater performance to take place north of the Rio Grande (Wilkinson, 2016). Since then, the media has always played a powerful role in the lives of Hispanics. By Meghan Bannister & Samantha Humphrys
The Growing Hispanic Market: From Workers to Consumers
Over time, the U.S. workforce has experienced a demographic evolution. The workforce has become a melting pot of people, just like the country itself. The workforce of the U.S. is comprised of more and more minorities, such as Hispanics. Furthermore, there is a positive association between the rise in Hispanic workers and Hispanic buying power (Korzenny, Chapa, Korzenny, 2025). This implication is one that marketers must be proactive in responding to. By Samantha Humphrys
Critical Essay on Hispanic Consumer Trends in the U.S.
Are Hispanic Brands Taking Over the Grocery Store Shelves? For this paper, I’ve chosen to focus my research on food brand marketing and the influence that the Hispanic population has had on this industry. By Sofia Martinez
Why the Work of the Immigrant Archive Project is More Important Now Than Ever
In a time when the contributions and struggles of immigrant communities are being systematically erased from public consciousness, the Immigrant Archive Project (IAP) stands as a powerful counterforce—preserving the stories that define America’s rich and diverse narrative. The IAP, the leading oral history project documenting the modern immigrant experience, is more than a repository of memories. It is an essential safeguard against the dangers of historical erasure, and its work has never been more crucial than it is today. By Tony Hernandez - Founder of The Immigrant Archive Project
THE LATIN RECORDING ACADEMY® ANNOUNCES NEW TRUSTEES
The Latin Recording Academy® announced new serving Board members for the next three years. The new Trustees include Gabriel Abaroa, Jr., Pedro Blanco, multi-Latin GRAMMY® winner Gustavo Borner, Rafael Fernández, Jr., Dr. Chelsey Green, Jorge Hernández-Toraño, and Latin GRAMMY winner Berta Rojas, who will assume the great responsibility of helping chart the course of the organization and ensure its continued success.
THE LATIN GRAMMY CULTURAL FOUNDATION hosts Emerging Artists Intensive with Berklee Global
The Latin GRAMMY Cultural Foundation, in partnership with Berklee Global, hosted the debut of their new Emerging Artist Intensive, the first in a series of immersive learning experiences for aspiring music creators.
Latin GRAMMY Cultural Foundation announces Scholarships at Berklee College of Music
The Latin GRAMMY Cultural Foundation announced the first Emerging Artist Scholarship, in partnership with Berklee College of Music, toward a bachelor’s degree at the college for the 2025 fall semester. Through a series of scholarships, the institution furthers its commitment to advance the Foundation’s mission to provide educational opportunities that advance Latin music and its heritage, pledging $825,000 over the next three years for future music creators.
The Latin Grammy Cultural Foundation announces the 2025 Warner music Latin Scholarship
The Latin GRAMMY Cultural Foundation announced that Warner Music Latina will sponsor its Prodigy Scholarship toward a bachelor’s degree at Berklee College of Music. The scholarship will cover tuition and room and board for the 2025 fall semester, as well as wrap around services provided by the Foundation. Warner Music Latina—a powerhouse in Latin music with a legacy of discovering and developing groundbreaking artists across genres— brings its industry-leading expertise and deep commitment to nurturing emerging talent to this partnership. It is the first time in the scholarship’s decade long history that it will be sponsored by a record label.
THE HISPANIC STAR GALA shined in NYC
The Hispanic Star commemorated its fourth Annual Gala—an evening dedicated to mobilizing support for the Hispanic community, accentuating Hispanics' critical positive contributions to the United States at Cipriani Wallstreet. Leaders, celebrities, philanthropists, companies, and activists gathered to honor and recognize the accomplishments of Hispanic Stars, who inspire the community and elevate the true narrative of Latinos as positive contributors to the U.S.
ANA EDUCATIONAL FOUNDATION encourages Giving Back to Marketing Industry’s Next Generation
Kicking off on GivingTuesday and through the end of the year, the ANA Educational Foundation (AEF) is doubling down on donations for its University Membership Program. The ANA Educational Foundation’s Give the Gift of ANA University Membership program allows organizations to donate an ANA membership to a school of their choice. These memberships enable both professors and students to tap into the vast network of industry programs, speakers, and curricula that the ANA and the AEF offers academia and future talent.
Shakira Joins Forces with Code.org and Amazon to Expand Computer Science Education for Hispanic Youth
Code.org announced a new partnership with Amazon and Grammy award-winning recording artist and global humanitarian Shakira, through her foundation, Fundación Pies Descalzos, to expand access to computer science education for Spanish-speaking students around the globe.
Honorees of the The Center for Hispanic Marketing Communication Gala
The Center for Hispanic Marketing Communication (CHMC) announces that Tito Puente Jr. will be awarded the Tlamatini Award, Carlos Carrasco will be awarded the Circle of Excellence Award in Acting, Enrique Bermúdez will be awarded the Circle of Excellence Award in Communication and Cuevas-Diaz will be awarded the Circle of Excellence Award in Advocacy at their 20th Anniversary Gala.
Hispanic Version of the EQJOY Emotional Intelligence Card Game Launches Today
EQJOY Co is excited to announce the official launch of the Hispanic version of the EQJOY card game. This innovative game helps children understand and manage their emotions, fostering emotional intelligence and enhancing social skills through engaging gameplay. Now, it has been carefully adapted to meet the cultural and linguistic needs of Hispanic children and their families.
ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS announce the launch of 'Global CMO Homecoming,' a collaborative initiative designed to bridge the gap between the marketing industry and academia. This initiative aims to bring Chief Marketing Officers to university campuses to share their insights and experiences with marketing students, preparing the next generation of marketing leaders.
Celebrating Two Decades of Excellence: The Center for Hispanic Marketing Communication to Commemorate its 20th Anniversary with a Prestigious Gala
The Center for Hispanic Marketing Communication (CHMC) will host its 20th Anniversary Gala on October 11, 2024. The event will occur at the Florida State University Alumni Center in Tallahassee. The upcoming event is a special occasion celebrating the CHMC's 20 years of service and achievements since its inception. This year’s theme, “Embrace. Empower. Elevate.”, is a tribute to the 20 years of embracing culture, empowering voices, and elevating community by the CHMC.
Become Fluent in Silence
By Jim "Wegs" Wegerbauer What speaks most loudly to people? Silence. The art of listening to them. Really listening to them. And not just waiting to talk. After all, we already know what we know. How else will we learn anything new?
Is College Worth It?
At a time when many Americans are questioning the value of a four-year college degree, economic outcomes for young adults without a degree are improving.
