Education

Over the past three decades, the income disparity between Latino and non-Hispanic white students entering four-year colleges and universities has increased fourfold, with the difference in median household income growing from $7,986 in 1975 to $32,965 in 2006, according to a new UCLA report on Latino college students.

Los Angeles: TRPI, in partnership with WebJunction and OCLC surveyed more than 2,860 Latinos in six U.S. states about their library use and perceptions of libraries. The results indicate that 54 percent of the Latino population visited libraries in the past year, and that Latinos hold positive perceptions of libraries.

If one were to use uniform marketing efforts and ideas across the globe it would not be reasonable to expect them all to be successful or accepted among all groups of people. Differences in culture, values, behaviors, and what is “attention-grabbing” varies among people and areas of the world. These differences can create barriers between people that are sometimes hard to overcome if they are not properly understood. With that being said, using uniform marketing techniques and ideas for everyone in every place is not the best way to go about targeting different markets.

The number of Hispanic students in the nation’s public schools nearly doubled from 1990 to 2006, accounting for 60% of the total growth in public school enrollments over that period. There are now approximately 10 million Hispanic students in the nation’s public kindergartens and its elementary and high schools; they make up about one-in-five public school students in the United States. In 1990, just one-in-eight public school students were Hispanic.