If one were to use uniform marketing efforts and ideas across the globe it would not be reasonable to expect them all to be successful or accepted among all groups of people. Differences in culture, values, behaviors, and what is “attention-grabbing” varies among people and areas of the world. These differences can create barriers between people that are sometimes hard to overcome if they are not properly understood. With that being said, using uniform marketing techniques and ideas for everyone in every place is not the best way to go about targeting different markets.
Education
A Profile of Hispanic Public School Students.
The number of Hispanic students in the nation’s public schools nearly doubled from 1990 to 2006, accounting for 60% of the total growth in public school enrollments over that period. There are now approximately 10 million Hispanic students in the nation’s public kindergartens and its elementary and high schools; they make up about one-in-five public school students in the United States. In 1990, just one-in-eight public school students were Hispanic.
Dieste & FSU Center for Hispanic Marketing Communication develop Experiential Program.
The classroom of Hispanic community life is open to a team of talented graduate students pursuing an education at The Florida State University Center for Hispanic Marketing Communication who have embarked on a summer internship that takes them out of the classroom and office and into Hispanic family dynamics. The project is the first of a program being developed by Dieste in partnership with FSU’s Center for Hispanic Marketing Communication.
READ Fútbol Mundial to encourage non-fiction reading among Latino Kids.
The Mundial Group released READ Fútbol Mundial, a new kids magazine about soccer, in May to Miami-Dade County elementary and middle school students. Approximately 20,000 copies were requested by local teachers to distribute to their students under the premise of encouraging non-fiction reading.
Latinos striving for the American Dream get help from Good Neighbors at State Farm.
This Independence Day, State Farm officially launches a lead sponsorship role in the National Association of Latino Elected Officials (NALEO) Ya Es Hora (It’s Time) campaign to empower Latinos to become full participants in American life through increased civic engagement. The goal of the program is to help educate, mobilize, and integrate the Latino Community into the civic process.
The Role of Schools in the English-language learner achievement gap.
Students designated as English language learners (ELL) tend to go to public schools with low standardized test scores. However, these low levels of assessed proficiency are not solely attributable to poor achievement by ELL students. These same schools report poor achievement by other major student groups as well, and have a set of characteristics associated generally with poor standardized test performance–such as high student-teacher ratios, high student enrollments and high levels of students who live in poverty or near poverty.
Trends in Black/Latino Higher Education in Medicine, Law, Business,& Public Affairs Graduate Progra
The purpose of this Tomás Rivera Policy Institute (TRPI) report is twofold: to provide an analysis of the enrollment trends for African American and Latino students among graduate professional programs in the fields of medicine, business, law, and public affairs, and to present other relevant data pertaining to African American and Latino students in graduate education.
