Education

The Microsoft Corp Chairman Praises The Success Of Navega Protegido, A Joint Program Of Ricky Martin’s Charitable Foundation And Microsoft, Aimed At Protecting Children & Families Across Latin America From Hazards On The Internet Such As Identity Or Asset Theft And Child Predators

Cinco de Mayo, a national holiday in Mexico, celebrates the legendary Battle of Puebla on May 5, 1862, in which a Mexican force of 4,500 men faced 6,000 well-trained men of the French Army. The battle lasted four hours and ended in a victory for the Mexican Army under Gen. Ignacio Zaragoza. Along with Mexican Independence Day on Sept. 16, Cinco de Mayo has become a time to celebrate Mexican heritage and culture.

A recent study found that 80 percent of Hispanic Scholarship Fund (HSF) scholarship recipients graduated in five and a half years – a graduation rate that is almost 30 percent higher than the national average for students of all races and ethnicities for the same period. The six-year national graduation rate for all Hispanics students at four-year institutions is 43.5 percent, according to the U.S. Department of Education’s National Center for Education Statistics.

An annotated bibliography with insights from over 50 articles related to Hispanic Marketing has been released by the Center for Hispanic Marketing Communication at Florida State University. The bibliography provides a synopsis of the objectives, methods, findings, and implications of each article.

Your kids may have fewer schoolbooks to carry than you did.

It may not be their online activity of first choice, but preteens really are going online to do homework.

According to new data from Experian Simmons, 48% of children ages 6-11 had played online games at least once in the preceding month. Nothing shocking there. The second most common online activity for this age group was visiting favorite Web sites, with 25% of the respondents doing so in the preceding month.

The Radio Advertising Bureau (RAB) and U.S. performing right organization BMI are continuing their program this year to provide scholarships to minorities in radio advertising sales.

When dealing with marketing, especially Hispanic marketing, it is imperative for advertisers to consider who affects the purchasing behavior of people and how to use that to their advantage. Hispanics have a distinct feelings towards the recommendations and references of family and friends, often times, one that exceeds the advertising and information presented in other media.

Sergio Arau’s “A Day Without A Mexican,” does a poor job of illustrating the impact of Hispanics on the US economy and way of life. It instead trivializes their influence and minimizes their role in America by focusing in on all of their negative stereotypes and limiting their “reach” to the state of California.

US Hispanics are a very diverse population, not only different from all other cultures but also within themselves. Even with that diversity, there are some cultural aspects that are shared amongst US Hispanics, which can be used to characterize the population as a whole more or less accurately.

Culture generally refers to patterns of human activity and the symbolic structures that give such activity significance. In more basic terms, culture is a concept, belief or experience that people pass to one another from generation to generation. Understanding culture has become pivotal in marketing to the US population, especially the Hispanic segment. US Hispanics are the largest growing minority in the United States. Because of their significant buying power, they have caught the eye of many marketers. However, marketers will not succeed in reaching this group without a thorough understanding of the US Hispanic culture. A comprehension of the values, attitudes, perceptions, beliefs, habits and behaviors that incorporate the US Hispanic culture is critical in order to efficiently and effectively reach this market.

I am a U.S. Hispanic consumer. However, while talking to other U.S. Hispanics I realized that as a group we are not predictable and cannot be targeted the same way. Considering myself as point of reference, I can say that I am Venezuelan, a bicultural kid, a student, a woman, smart, and short. I can say that I value loyalty and believe that family and friends are my best asset. I believe in being part of a community that needs me as much as I need it. If I were given the task to market a product or service to the U.S. Hispanic population, as a Hispanic, I would not know where to start.