Education

Aprende Institute is launching in the United States. Aprende Institute’s expert-led online courses are designed for Spanish-speaking students looking to take their passions and career ambitions to new heights.

The Center for Hispanic Marketing Communication (HMC) has announced a partnership with Farmer-to-Farmer Colombia and Fundación SalvaTerra to help support smallholder farmers in Colombia that are transitioning out of the informal economy, forming cooperatives to grow and taking advantage of economies of scale, while expanding their range of buyers.

The ANA Educational Foundation (AEF) is launching a new initiative in which marketers can give the gift of an ANA membership to colleges and universities to strengthen relationships between the marketing industry and academia.

The ANA Educational Foundation (AEF) has announced a series of events, activations and commitments to advance its mission of making the advertising and marketing industries more diverse and inclusive.

While most U.S. colleges and universities work toward ensuring their advertising materials reflect the diversity of their student body, it wouldn’t be a stretch to say that many would agree with the 91 percent of U.S. marketers who believe “there is still room for growth.” And marketing professionals aren’t alone.

y now, most people who have attended a wealthy college — or those who tuned into the Democratic presidential debates — have likely heard or seen the word “Latinx.” The anglicized Spanish term is the latest attempt of gender activists to impose their perverse ideology on the rest of the culture — and on Spanish speakers in particular.

The College Board and NBCUniversal Telemundo Enterprises announced the launch of College Board and Telemundo Academy Triunfadores, a joint public campaign to guide Spanish-speaking families through the college planning process.

The U.S. history and geography scores of eighth-graders decreased between 2014 and 2018, according to results from The Nation’s Report Card released today by the National Center for Education Statistics (NCES). There was no change in eighth-graders’ civics average score.

Marketers must work much more closely with academia to develop the kind of data and analytics talent that will be needed to fuel business growth and meet the challenges of a future, data-intense industry.

New data described in the National Student Clearinghouse Research Center’s Completing College State Report shows a rise in the overall college completion rate in 43 out of the 45 states, for which data are available over the last five cohort years (2009-2013), and a narrowing of the top-to-bottom state completion rate gaps. Only Alabama and New Hampshire saw declines.

Three-time Emmy Award-winning TV journalist María Celeste Arrarás and Cynthia Hudson, Senior VP and Managing Director of CNN en Español and Hispanic Strategy at CNN/US, will be honored with lifetime achievement awards Thursday at the 15th Anniversary Gala of Florida State University’s Center for Hispanic Marketing Communication.

Education is often touted as the great equalizer that enables minorities from lower-income backgrounds to compete for a piece of the American Dream. Anecdotal accounts of Black or Hispanic children, from marginalized communities, “pulling themselves up by their bootstraps” and achieving great success find their way into impassioned speeches from teachers to preachers, politicians to business leaders.

A new report released by Lumina Foundation, Strada Education Network and Gallup finds that American adults without college degrees were most likely to withdraw from school because of their challenges in balancing the demands of school, employment and other responsibilities. These same barriers persist as the impediments to returning to school. Importantly, only 19% of these adults report they are no longer interested or don’t need to complete their education.

In 2018, 13.6% of counties had a statistically significant increase in median household income compared with 2007, the year before the most recent recession, while 5.5% had a statistically significant decrease, according to data released by the Census Bureau.

The number of people enrolled in school in the United States reached 76.8 million in 2018 according to the U.S. Census Bureau. This is 2.2 million below the level reached in 2011, when 79.0 million were enrolled in school. Enrolled students make up 25% of the U.S. population age 3 and older.

Far be it from some sort of over-arching, existential, or politically-charged claim, the statement that “all marketing is cultural” is demonstrably true and inescapable. Whereas traditional schools of thought may have held that marketing is detached from human nature or consumer interaction, marketing actually constitutes a form of communication which is inseparable from its means of creation and from its audience. In this sense, all marketing certainly is cultural; marketing (especially integrated marketing) is a form of communication; all communication is informed by culture; and cultural aspects inform both the creation of and receptivity to marketing communication.  By Chloe Lane / Florisa State University

The ANA is tackling the marketing industry’s ongoing talent crisis head-on with a new multi-tiered campaign designed to inspire talented and diverse university students to choose marketing as a career.

There are millions of youths playing soccer in the United States. So why is the men’s national team so terrible?

Earn your ethics in advertising certificate – register now! On Oct. 10, the AAF will present a FREE 90-minute webinar that will provide insight into the importance of creating ethical advertising in a competitive business environment. From consumer privacy rights and creating cultural value systems to affirmative disclosures and the regulations behind truth and transparency, this course covers a variety of information geared to educate participants on how to best conduct business justly. #FreeAdEthicsDay webinar will be presented at three different times: 12:30 p.m. ET, 3 p.m. ET and 6:30 p.m. ET.

The Hispanic Association of Colleges and Universities has announced 24 fellows have been selected for its Inaugural Presidential Leadership Academy, La Academia de Liderazgo. The program is designed to increase Hispanic representation in presidential positions in higher education.