Education

Columbus Day is the annual U.S. commemoration of Christopher Columbus’s landing in the New World (at San Salvador island, also known as Waitling Island, today part of the British Bahamas) on October 12, 1492.

In 2009, young Latinos told us that education is a crucial pathway to success (Tr3s Loteria Study) – and now, they are proving their dedication to this sentiment and becoming more educated than ever. Released last month, just before another school year began, a new Pew Hispanic Center study reported that the numbers of Hispanics enrolled in public schools have reached new highs and that Latinos are entering college in record numbers. Insight Tr3s

Along with his appointment at CRI, Duany also will serve as an anthropology professor in the Department of Global and Sociocultural Studies within the School of International and Public Affairs.

For the first time, the number of 18- to 24-year-old Hispanics enrolled in college exceeded 2 million and reached a record 16.5% share of all college enrollments. Hispanics are the largest minority group on the nation’s college campuses, a milestone first achieved last year (Fry, 2011).

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers.  We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

A majority of technology stakeholders polled in a Web-based survey anticipate that higher education in 2020 will be quite different from the way it is today. They said university-level education will adopt new methods of teaching and certification driven by opportunity, economic concerns and student and parent demands.

By Gonzalo López Martí / Atkins López Martí, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice.

The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA – The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry. 

The holiday of Cinco De Mayo, The Fifth Of May, commemorates the victory of the Mexicans over the French army at The Battle Of Puebla in 1862. It is primarily a regional holiday celebrated in the Mexican state capital city of Puebla and throughout the state of Puebla, but is also celebrated in other parts of the country and in U.S.cities with a significant Mexican population. It is not, as many people think, Mexico’s Independence Day, which is actually September 16.