d expósito & Partners launched the “Lucha vs Virus” PSA campaign to remind people that the battle against COVID-19 has not yet been won and that everyone should still wear a mask.  HispanicAd.com sat down with Paco Olavarrieta, Chief Creative Officer at the agency, to understand the genesis of the campaign and what it aims to achieve.

Healthcare Ready, a national nonprofit organization focused on health preparedness and response,  released findings from its fifth annual “National Domestic Preparedness Survey,” revealing that participants’ concern about some disasters has increased significantly. For example, concern about an emerging disease impacting communities quadrupled over 2019 numbers. These findings were illuminating when stratified by race, which revealed a heightened concern about the threat of emerging diseases among black communities, who have born a disproportionate impact from COVID-19.

As communities across the country started opening up, and in anticipation of the Memorial Day holiday weekend, advertising agency, d expósito & Partners, launched a public service campaign, called “Lucha vs El Virus.” The campaign was designed to engage the Hispanic community and encourage compliance with public health practices during the COVID-19 pandemic. Inspired by Mexican professional wrestling (Lucha Libre) and their use of colorful masks to conceal their identity, the campaign seeks to help slow the spread of the virus by encouraging people to wear masks in a way that is eye-catching, fun and interactive but with a very serious message.

H Code released The Hispanic Healthcare Report, the first resource exclusively revealing Hispanic preferences and attitudes towards the current state of healthcare in light of the COVID-19 outbreak and 2020 U.S. presidential election cycle.

The Comcast NBCUniversal Foundation and the NBCUniversal Owned Television Stations division announced $2.475 million in Project Innovation grants will be presented to 69 organizations in 11 markets that are using innovation to tackle everyday problems and urgent COVID-19 needs in their comm

Univision Communications Inc. is launching Unidos Por Los Nuestros (United for Each Other) COVID-19 campaign to help Hispanic America grapple with the impact of the pandemic based on consultation with community partners and audience needs.

Join us as we hear recent research findings, insights and perspective from Pete Lerma and Quim Gil from LERMA about how COVID-19 is affecting the Hispanic community—and how brands should respond during this time.

For multicultural marketers, the need for real-time research and insights about COVID-19 and multicultural consumers is paramount.  By understanding the impact of Coronavirus on multicultural consumers, brands will be best positioned to formulate and execute plans to address this impact and build long-term, mutually beneficial relationships with multicultural segments who will be critical growth drivers across industries.

The unfolding public-health and possible economic disaster of the pandemic will disproportionately affect black Americans—unless stakeholders respond immediately.

Listos California and Univision issued the following statements upon releasing a series of ads across Univision platforms urging California’s vast Spanish-speaking community to #StayHomeSaveLives.

Estrella Media announced that it has launched a #SiSePuede (Yes We Can) community empowerment campaign for the U.S. Hispanic population aimed at inspiring hope and optimism during the current pandemic.

When this #Coronavirus thing is all over. And it will be over at some point. How about a novel idea. WHY DON'T WE BRING BACK THE F****** #CUBICLE!

The U.S. Hispanic community faces enormous health disparities, from a lack of health insurance to a lack of trust in the healthcare system and much more. Today, given the unforeseen and unprecedented impact of the COVID-19 pandemic, the Hispanic community more than ever needs the support of organizations and brands, big and small, as we all continue to navigate the burgeoning COVID-19 crisis.

With all of the uncertainty and change in our world, people can be forgiven for thinking most of the “news” is bad. And in truth, we Americans are angst ridden with multiple studies showing that we are more lonely, depressed, and generally exhausted (Substance Abuse and Mental Health Services Administration).

World AIDS Day (December 1) is a time to remember those we've lost to HIV/AIDS, celebrate our successes in saving and improving the lives of people living with HIV, and renew our commitment to ending the HIV epidemic in the United States and around the world.

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