According to new data released by Integrated Media Measurement Inc. (IMMI) at The Advertising Research Foundation’s Audience Measurement
conference, advertising on multiple platforms results in a significant increase in a campaign’s conversion rate – the percentage of consumers exposed to ads who actually purchase the product or service being advertised. This is in addition to an increase in the exposure and frequency of a campaign.

Energy savings appeal to much of the US online population.

Like many marketers, purveyors of environmentally focused products and services tend to concentrate on youth demographics. After all, these younger generations are growing up in a culture steeped in environmental awareness.

A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly.

Trends that Marketers Need to Know for 2009 Strategy Planning

A study last year by the Pew Hispanic Center and the Pew Forum on Religion revealed some surprises regarding Latinos and religion, including the growing number of Latinos leaving the Catholic Church and joining various evangelical movements.

This spiritual exodus dispels the naïve yet popular marketing notion that Latinos are abnormally loyal consumers. This shift should force some brands to pay attention, as there are some lessons for them.

By Roberto Ramos, President/CEO & Co-Founder, The Vox Collective. To view El Blog CLICK above.

After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.

Why isn’t behavioral targeting a hit with advertisers?

A recent automotive marketing report from Experian Research Services and KMR Group suggests that cross platform media planning and buying should incorporate ad technology and consumer media engagement dimensions, from life-enhancing to trustworthiness, in addition to traditional buying tactics.

I get continually caught up in the complicated world of online marketing, looking for all the hooks and ties to a customer experience and what really drives what. In many respects this can be a meaningful exercise, but in the world of most email marketers it's a daunting challenge.

One of the most surprising discoveries, especially with regard to the eldest Boomers, who turn 62 in 2008, is that the catch-all marketing image of the Aging Free-Love Commune Psychedelic Hippie Radical, while convenient and often amusing, doesn't actually apply. So what does, you ask?

Hardly a day goes by without some mention of sustainability in the media. Coverage is not always positive, but it is certainly more widespread. Big business and brands are in the thick of it launching campaigns, commitments and sustainability programs at breakneck speed. But is any of this real or any good? What's genuine leadership and what's 'greenwash'?

In "Dubliners," James Joyce developed a sequence of short stories that redefined the genre. One feature common to each story is an "epiphany" (a secular allusion to the Three Kings moment of discovery of the infant Jesus) at the end, a moment of deeper awareness.

First Flavor announced the findings of an independent custom advertising study conducted by GfK Starch Communications, a division of GfK Custom Research North America.

All shopper marketing campaigns are not created equal because every retailer has a unique customer base. For a campaign to be successful, marketers should tailor it to their shoppers’ preferences and include media that influences them to purchase.

The vast majority of firms have a multicultural marketing function and recognize the importance of multicultural marketing to their business. However, executives aren’t satisfied with their multicultural marketing business performance. Executives feel that hiring Latino talent is difficult, and they are split on whether or not it takes a Latino to market to a Latino.