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Spanish Broadcasting System, Inc. announced radio executive Donny Hudson has been appointed as a Radio Board Member of the Florida Association of Broadcasters’ (FAB) Board of Directors.

AdAge held their Multicultural Marketing Webinar to discuss opportunities and the current state of Multicultural Marketing.  We grade it as a D+, for many reasons.  Beginning with only three (3) out of nineteen (19) panelists were Hispanic Market Executives in the conversation. They missed the mark.

The ANA announced the launch of a new website portal designed to address the growing need for purpose-driven marketing by encouraging connections between ANA members’ brands and nonprofit organizations.

With a record number of entries, the Hispanic Marketing Council (HMC) announced the 2021 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Alma took top honors with a Gold for Best Cultural Insight for its work with McDonald’s and a Gold for Mainstream Impact for its work by Coors. Casanova//McCann, Culture ONE World, d expósito & Partners, Dieste, Inspire Agency, Republica Havas, Visual Latina, and Zubi also received accolades.

The team at d expósito & Partners announced that two of their recent campaigns related to COVID-19 were recognized as winners in the 42nd Annual Telly Awards. The agency’s campaign with the Ad Council to promote mask-wearing, Lucha vs Virus, won a Silver Telly, and the social media and influencer outreach campaign with NYC Health + Hospitals Test & Trace Corps to promote frequent testing for COVID-19 won a Bronze Telly. The awards follow in the heels of the agency being recognized at the premiere creative competition in Latin America, El Ojo de Iberoamérica Festival in Buenos Aires, Argentina, where d expósito was chosen Best Independent Agency of the Year.

The American Association of Advertising Agencies (4A’s), appointed Michelle Headley / EVP operations and production at Alma to its national board of directors,  

The Hispanic Marketing Council (HMC) announced the jury for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Led by jury president Maurice Cooper, senior VP of marketing at Target, the roster features executives representing Hispanic marketing, media and digital agencies, as well as key client leaders.

Mosaic Award winners will be recognized for their unwavering commitment to inclusion and for giving a voice to multicultural communities.

The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Tanya Ramos-Puig as President of the organization, effective immediately.

LIONS has announced that Cannes Lions 2021 will be fully digital, running as Cannes Lions Live, from 21-25 June. The event in Cannes, France, will not take place this year.

The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. As Hispanics continue to fuel U.S. cultural and demographic shifts—with the 18-and-under-segment already a multicultural majority—Hispanic strategies and insights are more important than ever.

The ANA announced it is launching a new awards program honoring in-house marketing teams to recognize and celebrate the impact their work has on their companies and brands.

What else can you do when you’ve been working from home for a year with 2 kids under 13 doing online classes, a toddler, a pandemic puppy and you’re about to publish a kids’ book?  Take on the Círculo Creativo. By Flor Leibaschoff - Director - Brand Creative - LERMA

Today’s marketing landscape is seeing a racial awakening from companies, but consumers are demanding equality and proper representation coupled with culturally literate, responsible practices from marketers. With Hispanics fueling U.S. culture shifts and population growth, the Culture Marketing Council: The Voice of Hispanic Marketing is sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the Hispanic Marketing Council (HMC). At a time when intentional approaches via segment marketing have never been more critical, the HMC continues to be the only organization devoted to promoting the critical role of Hispanic marketing, media and specialist firms in today’s marketplace.

Univision will serve as a member of the primary Steering Committee dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.

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