Business
Kamala Harris Leads Among Latino Voters, but Republicans Gain Favorability as Election Day Nears
Entravision, AltaMed, and BSP Research have revealed key findings from Week 4 of the 2024 National Latino Voter Tracking Poll, offering critical insights into the preferences and attitudes of Latino voters as Election Day nears.
Put Your Money Where Your Campaign Is: Hispanic Voters Are the Key To the 2024 Election
With nearly a month remaining until November 5th, you surely must know by now that Latino voters are truly up for grabs in this year’s election. News story after news story continues to show how both Democrats and Republicans need to win over Latino voters to have any chance at winning. Our voters make up a large portion of the electorate in critical swing states like Arizona and Nevada and could be the margin of victory in states like Georgia and North Carolina IF campaigns deign to connect with them. And yet, neither party has made a concerted and heartfelt effort to do so. By: Kathy Whitlock, VP of Strategy and Insights at TelevisaUnivision
TelevisaUnivision Consumer Strategy & Insights Delivers Critical Research About Spanish-Speaking Voters in Key Battleground States
TelevisaUnivision Consumer Strategy & Insights, in collaboration with Opiniones Latinas, recently conducted a unique survey of Hispanic likely voters in the key seven battleground states that will decide the Presidential Election (Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Wisconsin). Thirty percent (30%) of voters conducted the interview in Spanish. Among the sample, 42% speak Spanish at home. The majority, 62%, reside in immigrant households with themselves, their parents or grandparents, or someone in the household being an immigrant.
Podcasting in the Latino Audio Universe
People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States.
Latino Voter Engagement on the Rise as Economic Concerns Dominate according to Week 3 of 2024 National Latino Tracking Poll
Entravision, alongside AltaMed Health Services and BSP Research, has released the third wave of findings from the 2024 National Latino Tracking Poll.
In Tight U.S. Presidential Race, Latino Voters’ Preferences Mirror 2020 [REPORT]
As the final leg of the presidential campaign begins following an eventful summer, a majority of Latino registered voters (57%) say they would vote for Vice President Kamala Harris and 39% would vote for former President Donald Trump, according to a Pew Research Center survey conducted Aug. 26-Sept. 2, 2024.1
Entravision release Week 2 Results from the 2024 National Latino Tracking Poll [REPORT]
Entravision, in collaboration with AltaMed Health Services and BSP Research, has released the second set of results from the 2024 National Latino Tracking Poll, continuing to offer real-time insights into the evolving priorities of Latino voters as the November election approaches.
Entravision releases first set of results from the 2024 National Latino Tracking Poll [REPORT]
Entravision, in partnership with AltaMed Health Services and BSP Research, has released the first set of findings from the 2024 National Latino Tracking Poll, providing exclusive, real-time insights into its weekly findings of Latino voter priorities ahead of the upcoming November election. The top findings from this week’s results were economic concerns, such as cost of living, jobs and the economy, and housing affordability.
Why Hope Needs to Be Key Advertising Message This Election
Watching the various online ads and campaign videos from this year's U.S. presidential election should come with a health warning.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
Honorees of the The Center for Hispanic Marketing Communication Gala
The Center for Hispanic Marketing Communication (CHMC) announces that Tito Puente Jr. will be awarded the Tlamatini Award, Carlos Carrasco will be awarded the Circle of Excellence Award in Acting, Enrique Bermúdez will be awarded the Circle of Excellence Award in Communication and Cuevas-Diaz will be awarded the Circle of Excellence Award in Advocacy at their 20th Anniversary Gala.
Victoria partners with Mexican Singer-Songwriter Carin León for his Boca Chueca Tour
Victoria, considered Mexico’s oldest beer brand, has announced a new partnership with Mexican-born singer-songwriter Carin León as the Official Cerveza Sponsor of his highly anticipated Boca Chueca tour, which kicks off in the U.S. on August 29. In celebration of the partnership, Victoria has launched the Victoria Beer Summer 2024 Sweepstakes.
MTV and TelevisaUnivision expand partnership for 2024 “VMAs” LIVE
MTV and TelevisaUnivision will partner for a second consecutive year, together announcing a LIVE, hosted simulcast of the 2024 “VMAs” on Wednesday, September 11th at 8PM ET/PT on Univision, bringing a night dedicated to the year's biggest music videos to Spanish-speaking audiences across the country. An encore presentation of the awards show will air on UNIMÁS at 11:30PM ET/PT.
Understanding Latino Voters: How Core Values and Beliefs Affect Their Political Identity [REPORT]
Latino voters are emerging as an influential force in U.S. elections, and political parties should take notice. The percentage of Latino voters in the U.S. electorate is expected to grow from 10.6% in 2020 to 11.1% in 2024. In key swing states like Nevada and Arizona, they already make up 18.7% and 23.5% of voters, respectively. This growth is expected to continue in the foreseeable future. This growing demographic has the potential to sway the outcome of key races, particularly in swing states.
Hispanic Version of the EQJOY Emotional Intelligence Card Game Launches Today
EQJOY Co is excited to announce the official launch of the Hispanic version of the EQJOY card game. This innovative game helps children understand and manage their emotions, fostering emotional intelligence and enhancing social skills through engaging gameplay. Now, it has been carefully adapted to meet the cultural and linguistic needs of Hispanic children and their families.
Entravision Unveils “Unidos Por El Cambio” to Power Latino Voter Turnout in 2024 Elections [REPORT]
In a year where the Latino vote is set to be a decisive force, Entravision is committed to empower and galvanize the community with its new Get Out The Vote campaign, "Unidos Por El Cambio." As the 2024 elections approach a critical juncture, Entravision is doubling down on its commitment to educate, engage, and mobilize Latino voters this November.
Preparing Marketing Procurement for AI
In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools.
The Singer Will Be the First Afro-Latina To Appear on U.S. Currency
The Celia Cruz Estate and its executor, Omer Pardillo-Cid, announced that the coin dedicated to the immortal Cuban singer Celia Cruz, one of the most beloved and outstanding artists of the 20th century, has officially entered circulation. Cruz was chosen as one of five exceptional women to be celebrated by the United States Mint's American Women Quarters Program™ in 2025. The so-called Queen of Salsa, who passed away in 2003, appears on the coin in relief, dressed in traditional Cuban garb next to her motto ¡Azúcar!
NFL Selects MEL to Rally U.S. Latinos to Make Their Voices Heard and Score Votes This Election Season
This year, the NFL partnered with the Hispanic integrated communications agency MEL to launch a non-partisan "Latino Votes" national campaign encouraging U.S. Latinos to vote for their country’s future as part of the NFL Votes initiative. The initiative focuses on three components of the electoral process, voter education, registration, and activation, and encourages eligible voters to actively engage in the upcoming election cycle by helping them prepare for election day.
ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS announce the launch of 'Global CMO Homecoming,' a collaborative initiative designed to bridge the gap between the marketing industry and academia. This initiative aims to bring Chief Marketing Officers to university campuses to share their insights and experiences with marketing students, preparing the next generation of marketing leaders.
