Business
ANA’S AIMM Research reveals Consumers want Brands to commit & not back down from Diversity & Inclusion Practices [INFOGRAPHIC]
If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found a new report in which more than 9,000 consumers were surveyed.
Why we practice radical candor in providing pitch feedback
One of the great frustrations for agencies for agencies, beyond coming second is the lack of constructive feedback during and at the end of the pitch process. In my agency experience working on new business pitches, the quality of feedback was poor at best and non-existent at worst. Something that still occurs today, with the industry filled with memes on the internet of poor feedback, such as “It was so close, you came a close second”.
Why do we have leaders?
Leadership is all about enhancing and enabling people to develop to their fullest potential by developing their abilities and empowering them to become their best versions. Here is why.
Have you ever wondered about the intricacies of human error?
Understanding its various forms can be pivotal in preventing mishaps. By Paul Hylenski
The Management Zoo.
Avoiding toxic people (as well as not being one!) is essential for your organization’s and team’s success. Which of these 10 types do you recognize? Welcome to the Management Zoo. By Jeroen Kraaijenbrink
Is Hispanic Advertising Now Victim of a Wolf in Sheep’s Clothing?
Over the last month, data and research reports have validated the ongoing momentum of several trends about the U.S. Hispanic consumer audience. The common take-away? This segment continues to be the primary growth-driver across many business verticals, categories and brands. Perhaps most profound and compelling, a recent report from the UCLA Center for the Study of Latino Health and Culture: If the U.S. Latino population were its own country, the GDP would be the world’s fifth largest, outpacing even the United Kingdom, France, and India. What’s more, out of the world’s top 10 largest GDPs, the U.S. Latino GDP would be the second-fastest growing from 2020 to 2021, second only to China. Additionally, the latest Claritas Hispanic Market report shows Latinos are adding 4,021 people per day to the U.S. population, offsetting population daily declines in the non-Hispanic White segment (-2,340) and far outpacing the gains in African American/Black and Asian/Pacific Islander segments, at 918 and 828 added per day, respectively. In short, the Latino purchasing power and consumerism is showing no signs of plateauing, let alone declining. By Louis Maldonado
New Data Showing the Highest School Enrollment Count in Years
Total school enrollment experienced a growth of 1.3 million from 2021 to 2022, reaching a total of 75.2 million students enrolled, according to new data from the 2022 Current Population Survey (CPS). This marked the highest enrollment count since 2019 of 76.1 million students, from which it was not significantly different. Since 2020, school enrollment has steadily increased and has rebounded to pre-pandemic levels; however, total school enrollment in 2022 remains lower than the 76.8 million students in 2018. Overall, the percentage of individuals age 3 and above enrolled in 2022 (23.7%) remains lower than in 2019 (24.3%).
Many Reggaeton artists sued for rhythm copyright infringement
According to CNN, "The foundational drum beats come from Jamaican dancehall duo Steely & Clevie, composed of Wycliffe Johnson and Cleveland Browne, who co-wrote “Fish Market” in 1989. The heavily sampled “Dem Bow” rhythm comes from a song of the same name co-authored with Shabba Ranks, which itself takes from “Fish Market.” Johnson passed away in 2009."
56% Of All Undergraduates Are First-Generation College Students
First-generation college students across the U.S. bring dedication, grit and fresh perspectives to their higher education institutions. Many of them also face more academic and financial challenges than their continuing-generation peers.
The People-First Advertising Lessons of the Hollywood Strikes
The full impact of the ongoing Hollywood writers' and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.
Americans’ Dismal Views of the Nation’s Politics [REPORT]
Americans have long been critical of politicians and skeptical of the federal government. But today, Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon.
THE 2023 BILLBOARD LATIN MUSIC AWARDS ON TELEMUNDO
Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel.
MANÁ Launches First-Ever Local Social Impact Initiative as Part of Second Leg of U.S. tour
Following decades of world-wide service and advocacy, MANÁ, Latin America's most influential band, has announced the launch of their first ever local social impact initiative as part of the second leg of their wildly successful US tour. The band will donate a portion of proceeds from their México Lindo y Querido tour to chosen local organizations providing need-based services and advocating for structural change in markets. A total of 11 local organizations were chosen, along with four national advocacy and voter registration partners: Latino Victory Foundation, PoderLatinx, Mi Familia Vota and Mamas Con Poder.
The Hispanic Organization of Latin Actors announces 22nd Hola Awards
The Hispanic Organization of Latin Actors (HOLA), announced the return of the HOLA Awards Gala Benefit to New York City. The 22nd annual ceremony will take place Monday, October 16th at the legendary The Players NYC Club House in Manhattan. The gala benefit honors top Latino and Hispanic talents who have shown excellence in film, television, and theater.
NFL expands Hispanic focused music partnership
The National Football League, together with NTERTAIN Studios and music label NEON16, led by Latino industry giants Tainy and Lex Borrero, announced an expansion of their partnership for the 2023 season.
At 50 years old, Hip Hop is more than a music genre; it’s an influential force in modern culture
Music is and will always be an essential element of culture, but seldom is a music genre so pervasive it changes the cultures around it.
National Hispanic Network of Volunteers HLX+ Launches
As Hispanic Heritage Month approaches, a new national volunteer network, HLX+ launches, unleashing a powerful movement across the nation. HLX+ is a national network of thought leaders dedicated to advocating and celebrating the achievements, heritage and the rich culture of the U.S. Hispanic/ Latino/ Latina/ Latine/ Afro-Latino/ Asian-Latino/ Chicano/ Tejano and more.
2022 LDC U.S. Latino GDP Report [REPORT]
As a summary for the economic performance of Latinos, the 2020 U.S. Latino GDP is extraordinary. The total economic output (or GDP) of Latinos in the United States was $2.8trillion in 2020, up from $2.1 trillion in 2012, and $1.7 trillion in 2010. If Latinos living in the United States were an independent country, the U.S. Latino GDP would be the fifth largest GDP in the world, larger than the GDP's of the United Kingdom, India or France.
Soccer’s Next Frontier: Latinas
With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight. By Natalie Boden - CEO and Founder, BODEN
Arguments for and against linguistic purity and its implications for marketing to Hispanics in the US.
Second to Mexico, the US has the second largest population of Spanish speakers (Tompson, 2021). Due to this extensive mix of cultures, there is a unique melding of languages. This has created many arguments for and against keeping the Spanish language in its separate and pure form, however, using an informal naturally evolved form of the Spanish language can benefit marketers by providing emotional appeals to reach a wider audience and bridge the cultural gap. By Stephanie Snopek - Center for Hispanic Marketing Communication, School of Communication at Florida State University
