Business

Lisa Torres – President of ZO Multicultural was honored by her peers in receiving the “HispanicAd.com 2012 HispanicAd.com ‘Media Planning Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

For the second time, Alex Lopez Negrete – President/CEO/CCO of Lopez Negrete Communications was honored by his peers in receiving the 2012 HispanicAd.com ‘Advertising Agency Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Roberto Saucedo – Creative Director of Dieste was honored by his peers in receiving the 2012 HispanicAd.com ‘Creative Director of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Luis Albertini posthumously received one of the Hispanic advertising industry’s highest honors – the Eduardo Caballero Lifetime Achievement Award presented by AHAA, the Voice of Hispanic Advertising. The founder of Spanish Advertising and Marketing Services (SAMS) is being honored for his role in the birth of Spanish-language advertising.

The holiday of Cinco De Mayo, The Fifth Of May, commemorates the victory of the Mexicans over the French army at The Battle Of Puebla in 1862. It is primarily a regional holiday celebrated in the Mexican state capital city of Puebla and throughout the state of Puebla, but is also celebrated in other parts of the country and in U.S.cities with a significant Mexican population. It is not, as many people think, Mexico’s Independence Day, which is actually September 16.

As I read the news regrading how the Department of Education in New York City is banning 50 words from the standardized performance tests for students in the city, I could not stop thinking why this should not apply to our advertising Industry.

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

The Tejano Monument, a multi-statue monument honoring the contributions of Texas early Spanish-Mexican settlers and their descendants, was unveiled on the south lawn of the Texas Capitol grounds before local and state community and legislative leaders, including Texas Governor Rick Perry, Lt. Governor David Dewhurst, and Texas Supreme Court Justice Eva Guzman. The unveiling marks a 12-year effort by Hispanic business, education, and community leaders to honor early Spanish and Mexican pioneers that are seldom mentioned in Texas history. The monument is the largest of its kind on any state capitol grounds in the U.S. and will be seen by the more than one million people who visit the Texas State Capitol each year.

By Jose Villa / Sensis We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population — the various minority groups, including Hispanic, African-American, Asian, and “other” (Middle Eastern, European, South Asian, etc.) that are rapidly expanding in size and influence.

HispanicAd.com in conjunction with the Association of Hispanic Advertising Agencies (AHAA)has named the 2012 Judges for the HispanicAd.com Account Planning Excelencia Awards competition.

HispanicAd.com in conjunction with the Association of HispanicAdvertising Agencies (AHAA) has named the 2012 Judges for the HispanicAd.com Media Planning Excelencia Awards competition,

Treasurer of the United States Rosie Rios joined Resident Commissioner Pedro Pierluisi and Secretary of State Kenneth McClintock at the El Portal Rain Forest Visitor Center in Puerto Rico to celebrate the release of the El Yunque National Forest quarter. The coin’s reverse (tails side) depicts a Coqui tree frog sitting on a leaf and a Puerto Rican parrot behind an epiphyte plant with tropical flora in the background.

The Hispanic Public Relations Association, Los Angeles Chapter (HPRA), announced the call for entries for the HPRA Scholarship Program which to date, has awarded $250,000 to assist students with tuition or related school expenses.

By Xavier Mantilla | Director of Sales – RedMas In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to reach these valued consumers. However there are huge shifts in behavior that most of us that work in the media space are yet to face. For a long time we always used terms like “targeted content” to mean Spanish language media (planning and buying), however, when we spend upwards of 90% of our budgets on Spanish language only

By Joe Castro – Zubi Advertising I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country.