Business

Senator Barack Obama’s Presidential campaign together with the Democratic National Committee announced a $20 million commitment to engaging and mobilizing Hispanic voters for the November election at a press conference with Senator Ken Salazar (D-CO), Congressman Raúl Grijalva (D-AZ), Congresswoman Hilda Solis (D-CA) and Congressman José Serrano (D-NY).

The Tomás Rivera Policy Institute (TRPI) offers important Latino voting statistics that will influence the 2008 US Presidential race.

Hispanic registered voters support Democrat Barack Obama for president over Republican John McCain by 66% to 23%, according to a nationwide survey of 2,015 Latinos conducted by the Pew Hispanic Center.

The classroom of Hispanic community life is open to a team of talented graduate students pursuing an education at The Florida State University Center for Hispanic Marketing Communication who have embarked on a summer internship that takes them out of the classroom and office and into Hispanic family dynamics. The project is the first of a program being developed by Dieste in partnership with FSU’s Center for Hispanic Marketing Communication.

Beginning August 19th through September 30th, 2008, Dominican Republic-based foodservice company MercaSID and its brand, Aceite Cristol, will unveil Proyecto “MUJER Dominicana en Nueva York” (The Dominican Women‚s Project in New York), a major photo exhibition highlighting the lives and achievements of Dominican women across the Diaspora.

The Mundial Group released READ Fútbol Mundial, a new kids magazine about soccer, in May to Miami-Dade County elementary and middle school students. Approximately 20,000 copies were requested by local teachers to distribute to their students under the premise of encouraging non-fiction reading.

For the third consecutive year HispanicAd.com and AHAA bring forth the Hispanic Account Planning Excelencia Awards (HAPE).

This year, we will not be looking for Transcreations / Adaptations / Translations.

Differently from previous years, we have three new categories along with three new special mentions and recognitions.

Some 96 million voted in the 2006 congressional elections, an increase of 7 million from 2002, according to a report released by the U.S. Census Bureau.

This Independence Day, State Farm officially launches a lead sponsorship role in the National Association of Latino Elected Officials (NALEO) Ya Es Hora (It’s Time) campaign to empower Latinos to become full participants in American life through increased civic engagement. The goal of the program is to help educate, mobilize, and integrate the Latino Community into the civic process.

Students designated as English language learners (ELL) tend to go to public schools with low standardized test scores. However, these low levels of assessed proficiency are not solely attributable to poor achievement by ELL students. These same schools report poor achievement by other major student groups as well, and have a set of characteristics associated generally with poor standardized test performance–such as high student-teacher ratios, high student enrollments and high levels of students who live in poverty or near poverty.

I guess once was not enough, so the group of angry, fear-mongering loudmouths mimicking Lou Dobbs, trying to make names for themselves by whipping up an anti-immigrant frenzy are at it again. Just read the headline below.

The Federation for American Immigration Reform is holding its annual “Hold Their Feet to the Fire” talk radio rally September 10 and 11 in Washington, DC. FAIR expects this to be the largest of these events with upwards of 50 to 75 talk radio hosts expected to broadcast from Washington. FAIR says the goal of the event is to “counteract the special interests attempting to set an amnesty agenda for the new Congress and the next president.” By Jose Cancela.

The Museum of Latin American Art (molaa) in Long Beach, CA selected The Miller Group as its agency of record (AOR), commencing with a re-branding effort. The effort consists of advertising, PR and interactive to drive traffic and membership to the museum. Advertising focuses on cable TV (throughout the LA ADI), outdoor, print and interactive, and features the museum’s exhibit “Wifredo Lam in North America and Carlos Luna: El Gran Mambo.”