Business

The Radio Advertising Bureau (RAB) and U.S. performing right organization BMI are continuing their program this year to provide scholarships to minorities in radio advertising sales.

Until the mid-1970s, the February 22 birthday of George Washington, hero of the Revolutionary War and first president of the United States, was a national holiday. In addition, the February 12 birthday of Abraham Lincoln, the president during the Civil War (1861-1865), was a holiday in most states. In the 1970s, Congress declared that in order to honor all past presidents of the United States, a single holiday, to be called President’s Day, would be observed on the third Monday in February. In many states, however, the holiday continues to be known as George Washington’s birthday.

When dealing with marketing, especially Hispanic marketing, it is imperative for advertisers to consider who affects the purchasing behavior of people and how to use that to their advantage. Hispanics have a distinct feelings towards the recommendations and references of family and friends, often times, one that exceeds the advertising and information presented in other media.

Sergio Arau’s “A Day Without A Mexican,” does a poor job of illustrating the impact of Hispanics on the US economy and way of life. It instead trivializes their influence and minimizes their role in America by focusing in on all of their negative stereotypes and limiting their “reach” to the state of California.

In January, the University of Massachusetts Press published “Puerto Rican Poetry: An Anthology from Aboriginal to Contemporary Times,” edited and translated by Roberto Marquez, William R. Kenan Jr. Professor of Latin American and
Caribbean Studies at Mount Holyoke College.

HispanicAd.com wants to thank our readers, advertisers, our industry organizations and our friends for the continued support and encouragement over the last nine years of service to our Industry.

The Eyes, Ears & Voice of our Industry.

The number of Americans who cited the internet as their primary source of campaign news in 2006 doubled since the last mid-term election.

Twice as many Americans used the internet as their primary source of news about the 2006 campaign compared with the most recent mid-term election in 2002.

Some 15% of all American adults say the internet was the place where they got most of their campaign news during the election, up from 7% in the mid-term election of 2002.

US Hispanics are a very diverse population, not only different from all other cultures but also within themselves. Even with that diversity, there are some cultural aspects that are shared amongst US Hispanics, which can be used to characterize the population as a whole more or less accurately.

Culture generally refers to patterns of human activity and the symbolic structures that give such activity significance. In more basic terms, culture is a concept, belief or experience that people pass to one another from generation to generation. Understanding culture has become pivotal in marketing to the US population, especially the Hispanic segment. US Hispanics are the largest growing minority in the United States. Because of their significant buying power, they have caught the eye of many marketers. However, marketers will not succeed in reaching this group without a thorough understanding of the US Hispanic culture. A comprehension of the values, attitudes, perceptions, beliefs, habits and behaviors that incorporate the US Hispanic culture is critical in order to efficiently and effectively reach this market.

I am a U.S. Hispanic consumer. However, while talking to other U.S. Hispanics I realized that as a group we are not predictable and cannot be targeted the same way. Considering myself as point of reference, I can say that I am Venezuelan, a bicultural kid, a student, a woman, smart, and short. I can say that I value loyalty and believe that family and friends are my best asset. I believe in being part of a community that needs me as much as I need it. If I were given the task to market a product or service to the U.S. Hispanic population, as a Hispanic, I would not know where to start.

Women made up 56 percent (about 8 million) of the undergraduate student population and 59 percent (about 2 million) of the graduate students in 2005, according to the latest data released today by the U.S. Census Bureau on school enrollment in the United States.

A new report by Excelencia in Education, in association with TRPI and the California Policy Research Center, proposes strategies for boosting Latino college enrollment.