Business

HispanicAd.com asks you to take a moment to reflect on what you can do to make our world a safer place.

Ethnic and minority parents in California share high expectations for their children and rank education as a top concern, according to a New America Media multilingual poll, released on Wednesday, August 23. The results of the poll debunk many preconceptions about how immigrant and ethnic minorities view public education.

I spent Monday and Tuesday of this week in San Diego–not hanging on the beach as I would have liked in mid-August, but attending and speaking at “All Things Political,” a training session for more than 100 political consultants put on by Campaigns & Elections Magazine and the eVoter Institute.

PointRoll, Inc. announced the results of its collaboration with the E-Voter Institute and HCD Research in conducting the First Annual Voter Expectations Survey. More than 250,000 voters interacted with rich media ad units that ran from June through August and carried the survey to 17 small, mid-sized, large-market and national daily newspapers across the United States.

There may be 77 days remaining until Election Day, however Campaign Media Analysis Group, a TNS Media Intelligence company, reports that political and issue advocacy television advertising is on pace to shatter the mid-term election spending record set in 2002 and possibly surpass the record set in 2004. From Jan. 1 – Aug. 13, 2006, a stunning $311 million has been spent on local television so far by the candidates, the political parties, as well as interest groups campaigning within the nation’s gubernatorial, congressional, and senatorial elections – a 150 percent increase over the amount spent during the same period in 2002.

The average ACT composite score for Hispanic high school graduates this year was unchanged from last year at 18.6, as the number of Hispanic students taking the ACT reached another record. Although the 18.6 average composite score is the same as last year, it has increased two-tenths of a point during the past five years. During that same time, the number of Hispanic high school graduates taking the ACT has risen from 66,770 to 85,796, a 28 percent increase.

The document is intended to be both a final summary report of research conducted under National Science Foundation (NSF) Grant 0119858, as well as an essay on the general state of research and policy analysis pertaining to Latino access to and achievement in technical career paths.

A new TRPI study of California Latino youth investigates perceptions of college costs, its benefits, and access to financial aid.

A consortium of organizations from throughout the nation has released the second edition of an English-Spanish glossary of standard terms relating to access to higher education. This latest edition has evolved in its scope, and includes an additional 700 entries, many of which relate to changes made to the federal student aid programs under the Higher Education Reconciliation Act of 2005.

In a real life experience, the Verizon Multicultural Market Team selected the top marketing and advertising final project last week from UCLA Extension students. The course was instructed by high level marketing executives at La Agencia de Orcí.

Latino families show strong support for increased access to highquality pre-kindergarten, according to a national poll conducted by the Tomás Rivera Policy Institute (TRPI) and released by Pre-K Now.

Forty-nine percent of gang members are Hispanic, and among the main reasons why they join gangs are idleness and the continuous search for something to belong to. For this reason, the Self Reliance Foundation has launched “2 Cooltura Eres Tú”, an initiative funded by the US Department of Justice and produced by Hispanic Communications Network (HCN).