Business

For the fifth consecutive year, Merrill Lynch will present arteaméricas, the premier exhibition of Latin American artists, showcasing more than 300 renowned and emerging talents from 70 of the most prestigious art galleries of Latin America, the United States and Europe.

A recent study found that 80 percent of Hispanic Scholarship Fund (HSF) scholarship recipients graduated in five and a half years – a graduation rate that is almost 30 percent higher than the national average for students of all races and ethnicities for the same period. The six-year national graduation rate for all Hispanics students at four-year institutions is 43.5 percent, according to the U.S. Department of Education’s National Center for Education Statistics.

An annotated bibliography with insights from over 50 articles related to Hispanic Marketing has been released by the Center for Hispanic Marketing Communication at Florida State University. The bibliography provides a synopsis of the objectives, methods, findings, and implications of each article.

Your kids may have fewer schoolbooks to carry than you did.

It may not be their online activity of first choice, but preteens really are going online to do homework.

According to new data from Experian Simmons, 48% of children ages 6-11 had played online games at least once in the preceding month. Nothing shocking there. The second most common online activity for this age group was visiting favorite Web sites, with 25% of the respondents doing so in the preceding month.

The Radio Advertising Bureau (RAB) and U.S. performing right organization BMI are continuing their program this year to provide scholarships to minorities in radio advertising sales.

Until the mid-1970s, the February 22 birthday of George Washington, hero of the Revolutionary War and first president of the United States, was a national holiday. In addition, the February 12 birthday of Abraham Lincoln, the president during the Civil War (1861-1865), was a holiday in most states. In the 1970s, Congress declared that in order to honor all past presidents of the United States, a single holiday, to be called President’s Day, would be observed on the third Monday in February. In many states, however, the holiday continues to be known as George Washington’s birthday.

When dealing with marketing, especially Hispanic marketing, it is imperative for advertisers to consider who affects the purchasing behavior of people and how to use that to their advantage. Hispanics have a distinct feelings towards the recommendations and references of family and friends, often times, one that exceeds the advertising and information presented in other media.

Sergio Arau’s “A Day Without A Mexican,” does a poor job of illustrating the impact of Hispanics on the US economy and way of life. It instead trivializes their influence and minimizes their role in America by focusing in on all of their negative stereotypes and limiting their “reach” to the state of California.

In January, the University of Massachusetts Press published “Puerto Rican Poetry: An Anthology from Aboriginal to Contemporary Times,” edited and translated by Roberto Marquez, William R. Kenan Jr. Professor of Latin American and
Caribbean Studies at Mount Holyoke College.

HispanicAd.com wants to thank our readers, advertisers, our industry organizations and our friends for the continued support and encouragement over the last nine years of service to our Industry.

The Eyes, Ears & Voice of our Industry.

The number of Americans who cited the internet as their primary source of campaign news in 2006 doubled since the last mid-term election.

Twice as many Americans used the internet as their primary source of news about the 2006 campaign compared with the most recent mid-term election in 2002.

Some 15% of all American adults say the internet was the place where they got most of their campaign news during the election, up from 7% in the mid-term election of 2002.

US Hispanics are a very diverse population, not only different from all other cultures but also within themselves. Even with that diversity, there are some cultural aspects that are shared amongst US Hispanics, which can be used to characterize the population as a whole more or less accurately.

Culture generally refers to patterns of human activity and the symbolic structures that give such activity significance. In more basic terms, culture is a concept, belief or experience that people pass to one another from generation to generation. Understanding culture has become pivotal in marketing to the US population, especially the Hispanic segment. US Hispanics are the largest growing minority in the United States. Because of their significant buying power, they have caught the eye of many marketers. However, marketers will not succeed in reaching this group without a thorough understanding of the US Hispanic culture. A comprehension of the values, attitudes, perceptions, beliefs, habits and behaviors that incorporate the US Hispanic culture is critical in order to efficiently and effectively reach this market.